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iBeacons - Proximity Targeting for Events

AIDAIO’s Event Tech Guide is a handy guide for Event Managers and Brand Marketers to learn about the latest technology trends. This edition is about Location Aware Technology that uses Low Energy Bluetooth devices (iBeacons). We present to you some of the scenarios and use cases of Beacons in Events.

Case Study - Medical Conference

How did the organising team of KOSCON 2015 create a memorable experience for Ophthalmologists ? With a vision to make KOSCON 2015 interactive and reducing paper to Go Green, the organisers approached AIDA to help create a digital hub for all event information and engagement. Engagement in the conference increased by over 70% with the usage of Carrot Event Apps.