Before event apps changed the landscape of exhibitions and trade shows altogether, getting a satisfactory space for a stall remained the biggest concern of Event Organizers and Exhibitors. The key motivations for taking up a stall space in general were to
- Showcase products
- Capture leads
- Increase brand recall
In the midst of these impediments, the real focus of evaluating ROI from an exhibition space was lost.
But what if we could flip this around and say that physical space does not necessarily amount to greater ROI? And what if there is a fair scope for every exhibitor to improve brand visibility, showcase products and carry out valuable lead generation with ease? What if you could democratise exhibition spaces?
Ambitious as it may sound, this is exactly where event apps come in and drive the desired difference.
Event apps can address not just the key motivations/ goals for an exhibitor, but also create more value and better insights into ROI.
Here are some of the key aspects to consider in event apps :
Creating a digital booth in your event app is the smartest way to showcase your partners, and ensure greater visibility.
Digital booths help exhibitors and sponsors to promote their brand, products, provide brochures and relevant contact details.
Why wait for weeks until after the event to collate, organize all the business cards you received at your stall? What if you could do that instantly through the event app, and capture details of any delegate interested in reaching out to you.
What if you could run simple fun games that capture leads and let your attendees win prizes?
Better brand recall
Can you create a unique brand recall value for your products? Is it possible to create a themed digital booth where you attendees can view and experience your brand? Can product experiences be transformed into digital content and captured instantly to provide exhibitors with a better visibility into the profile of delegates who are reaching out to them?
In addition to these, event apps combined with strategically positioned beacons can help exhibitors drive traffic into their booths. Imagine if you could send a personalised offer to an attendee who is in the proximity of your stall. All the data from number of views on your digital booth, number of leads to the profile of leads will all be available in an instant. This is the kind of actionable content that can provide measurable insights to help your event partners realize better ROI.
It’s a confluence of these smart functionalities that makes event apps an interesting possibility. For your attendees and exhibitors, event apps are the perfect companion but for you, it is a true business associate.