All Posts By

Gautam Singh

Engaging sponsors with Event Gamification | Here’s how

By | Blog, Events

Event gamification is one strategic move that is capable of making an event more profitable as well as effective by offering a memorable way for brands to engage attendees as well as the sponsors of the event.

You must be thinking what exactly is this term, ‘gamification’?

It may sound like a new term to you, however, all of us have been a part of gamification at least once or multiple times in the past. Let’s recall: you must have been asked to fill out a survey which could potentially lead to a lottery win, or used a credit card which offered rewards points or posted on social media accounts for freebies. All of these instances are nothing but various forms of gamification. It is basically neither an application nor an event technology, but it is a way to motivate audiences to take some kind of action by providing an incentive for completing a task.

Event gamification can be seen in different forms and in every form, it helps in transforming an event into a successful one. It works on the emotions and motivational factors of the attendees of the event.

It is important to boost sponsor engagement using gamification because of several reasons:

  • The more engaged the sponsors are, the better the events created for the attendees.
  • With more engaged sponsors, the chances of transactional interactions with the sponsors are minimized.
  • Since the sponsors quantify the ROI of the event to rate their involvement with the event, gamification is one big tool which is often used for increasing ROI.

Here are some of the ways in which one can drive engagement at events using gamification strategy:

Gamification Of The Booth Check-ins

Gamification is often customized to the goals of the sponsors in order to see what works and what does not work for them. Addition of game elements can be done as a call-to-action for attendees, which in turn, help in drawing visitors to the sponsor’s booth.


Gamification can transform regular speaker presentations to something fun and interactive. The presentations can be transformed using polls and other elements of social media integration. The sponsors may offer prizes to the winners and offer something of value to the participants as a gesture. This may spark the first conversation between the sponsors and the attendees.

Gamification Corner For Sponsor Promotion

A separate gamification corner may be created where the attendees may relax during the free time. Setting up of games such as interactive video games, chess, foosball etc. can be organized within the budget. The added benefit here is that there lies ample scope for sponsor promotion by the display of sponsor logos. In case the budget is bigger, AR and VR games may be considered.

Event App

Gamifying event apps with fun, interactive, and simple games can contribute to full-fledged utilization. Leader boards can be created and online event networking games can also be included for the attendees. To increase the interaction with sponsors, some augmented reality games may be integrated into the event app itself. This way, the app elevates from just being a medium for event registration to a platform for interaction between the attendees and sponsors.


How can you maximize ROI and enhance attendee experience via event chatbots?

By | Blog, Events

Chatbots came into deployment in the year 2017 and crossed the chasm right from just an idea to a definite reality. The year was celebrated as the year of chatbot technology. Event chatbots, when incorporated into an event app, become capable of enhancing ROI by a significant margin.

Chatbots are celebrated as a medium that is nothing but an interactive alternative for the printed guide in any event app. Event chatbots are the perfect medium for delivering any sort of event-related information to attendees, along with the various sessions and activities which are going to take place. Because of being available on a 24 X 7 basis, event chatbots are the perfect deliverable for any sort of support required during an event.

Hence, there lies great potential in the tool named chatbots, especially when it is about event marketing and maximizing return on investment.  Here’s how:

Education Of Users

AI has captured most part of our lives and the impact of the same can be judged from the fact that devices such as Google Home, Alexa etc. are part and parcel of every home today. The attendees are made to understand the ways of interaction with event chatbots and the benefits that can be attained. Since the attendees start interacting with the chatbots as early 8-10 days before the event, it serves as an educative guide for the pre-event communications.

Navigation Assistant

Since, the website may not be able to answer every question put forth by the visitors, the chatbots act as a navigation assistant in this case. The chatbots have the ability to answer the queries with a small description and the link of the relevant page and thus, remain as a unique source of information. They can also answer different queries of visitors.

Cost Reduction

When the event chatbots have used the cost of using the labour during online interactive sessions with the customers stand reduced. This is a great advantage for the companies receiving multiple queries in a single instant. The chatbots are thus aligned with the objectives of the companies and can be considered for enhancing customer conversion.

Increased Level Of Customer Engagement

It is important that the customers remain engaged with the brand before, during and after the event. As per the statistics, the companies that spend on event engagement using event chatbots are able to augment the customer spend by nearly 40%. The event chatbots are known to be providing a slice of useful information to the users in comparison to the conventional user interactive interfaces used by the brands and thus, promotes interaction with the user based on the inputs given by them. The rate of user engagement is high because chatbots don’t bore the customers by bugging them up with all sorts of unnecessary and irrelevant information and also keep the flow of the conversation by maintaining relevancy.

Although event chatbots are still considered to be a part of emerging technology; they are maturing quickly and becoming a staple for different events. Being interactive, chatbots create a unique experience for users by telling a story and ultimately leading to a sale.

Feature Focus : Smarter Push Notifications

By | Blog, Mobile

Contrary to popular belief, 50% of mobile users see Push Notifications as helpful! Survey

Push notifications are great to engage and re-engage. Take a second to ponder this – how do you decide, during your busy schedule, which app to engage with? Which is the screen on your phone that you view the most? Your mobile’s notification screen! Push notifications are a powerful form of mobile marketing and communicating the relevant content to users.


“With great power comes great responsibility.”

If you get too “pushy”, you will get booted. On the other hand, if you under utilise push notifications, both you and your customers lose out on value. We all know people who uninstalled an app just because too many notifications kept flooding their phones. So let’s look at how push notifications can be used smartly and made more helpful and user-friendly.

Personalised notification

Push notifications need to be targeted at the right user groups at the right time. The key to this is to make them ‘Personalised’. No one wants to read a generic ‘broadcast’ message – not every day! Talk to your consumers, use your analytics to learn their needs and behaviour. Present them with benefits to choose from. For example, do they need a reminder of the session they RSVPed?  Do they want recommendations based on interests? 

Interactive notification

As important as it is to make it personalised, your notifications need to drive your target audience to take action. Traditional notifications alert the user when a message comes in, but you couldn’t do anything without leaving your current activity. With upgrades to Android & iOS, users can reply or take action on a message within the banner. For example, when you push a poll as a notification, attendees can answer it from the notification screen itself, even if they might be reading news on another app.


Image notification

A picture speaks a thousand words. This age old saying stands true, as humans are visual creatures who tend to comprehend and respond more to visual stimuli. Send notifications with an eye grabbing image and you will hit the bull’s eye.


Deep-link notification

How many times have you received push notifications and on-tap, they take you to a screen that has no relevance to the message? Start deep-linking your push notifications. Deep-linking takes users to a specific area within the app instead of simply loading the app. For example, if you want to inform your audience about an exciting poll, make sure that once they click on the notification, it takes them directly to the poll, not the home screen. This will ensure a higher number of people participating in the poll.

In conclusion

Studies have shown that on average, push notifications are two times more effective than email campaigns. They can help you bring back users to your app, increase engagement, sales and retention. But don’t over do it. It is critical to utilise analytics to evaluate effectiveness of your notifications and iterate. Make sure you create messages that hold value to the end user. Leverage advanced techniques as listed above to create an impact and ROI for your brand. With the latest updates on both Android and iOS (Apple), brands have immense power to increase their lifetime value with their customers.

So next time, don’t just “PUSH” a notification, go beyond it!

About us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.

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16 Ways an Event App Can Drive Engagement at Your Next Event

By | Blog, Events

Hosting a corporate event is not as straightforward as you might think. It requires a lot of planning, coupled with hard-work and dedication, to host a grand show. In the recent past, the competition for corporate conferences has gotten fiercer than ever. This is because the sheer volume of corporate events has seen a serious surge. Be it startups or well-established household brands, both hold seminars and conferences to take their products and services to their prospective customers. In this article, we explore how an event app can drive engagement at your next event.

So, if you are planning a corporate conference or event, it is a given that you have to go that extra mile, leaving no stone unturned to make your event a tremendous success. Here are some of the things you have to focus on when planning a corporate conference or event –

  • Formulate your goals and objectives
  • Decide a rough budget for the event
  • Select a format and theme
  • Pick a location, a venue and the vendors
  • Decide on a date for the event
  • Find an experienced host

That’s quite a bit already! Once you have devoted a great deal of time and effort in organising every detail of the programme, it is now time to think about genuine attendee engagement, and why not? Because this is the reason you are spending the big bucks; there is no point in speaking in front of a countable crowd as you won’t be able to gain anything.

Promoting a corporate event is an uphill task

Well, there is nothing more valuable when building brand authenticity than being in the same room with the people you want to connect with, but it only happens if your marketing strategies are up to the mark. While organising a corporate conference means hard and smart work, one of the biggest challenges when pulling off a grand event is its promotion. You need a promotion strategy that builds trust and credibility among your target audience, influencing them to be a part of the ceremony. Just look at this number, a year ago PepsiCo hosted an event at Super Bowl and it was revealed that to make their show a global hit, they invested 40% of their event budget on digital marketing strategies. So, it is clear that promoting your corporate event is indispensable in your road to business and brand glory in today’s cut-throat competitive era.

How event apps can help in increasing attendee engagement

Over the last couple of decades, the world of technology has evolved significantly and now we have smartphones, the father of all gadgets, to perform an array of tasks. These include shopping online with just a few taps, playing games, watching our favourite web series and the list is endless. Today, there are dedicated Android & iOS apps that bring great conveniences to our lives. Not only on the personal front, but smartphone apps are also aiding both small and large businesses to push their brands forward. And event engagement applications are no different – they help drive greater attendee engagement at corporate events.

Before we go any deeper, it is imperative to know what an event app is. An event app is a powerful channel to drive attendee engagement at your public conference or event. These event apps come with a host of functionalities, spanning from marketing the event to letting your attendees access your conference on the move. Modern event apps are power-packed with a broad spectrum of valuable features for assuring attendee convenience and improved attendee engagement. An event app’s primary objective is to provide all the necessary information concerning the event, making it readily accessible for your target audience.

Drive Engagement for better ROI

A capable event app has many result-driven features that can transform your public meet into a mega big-brand event. A dedicated event app boosts interactivity among your potential attendees and provides various functionalities for effective attendee engagement.

Now, coming to the million dollar question – how can an event app drive attendee engagement? To solve the dilemma of whether to invest in an event application or not, here is a list of 16 ways an event application can be a game changer. So, scroll down to take a look at the highlighted key points –

Highly Targeted Marketing With Event App

Your marketing will definitely be more precise if you are targeting people those are already interested in your event. When you have a powerful attendee engagement application, you can completely tailor it to suit your bespoke needs and requirements. You can easily create and customise guest lists based on the interest levels of the participants and have great attendee engagement.

Push Notifications At Will

Gone are the days where you needed to send an email for every change in the event schedule. Send out quick updates to engage your potential attendees via push notifications through your event app. With advanced deep linking within event apps from providers like AIDAIO, you can even link polls, contests, surveys and more in a push notification. Driving engagement up is as easy as a tap on the screen.

Effective Communication

An event app lets you develop a dedicated channel for engaging with attendees at your event. Those who are interested can sign up for your company’s mega show. The app can be productively used to promote your event to your specified audience. By investing in an attendee engagement event app, you can conveniently connect with people who are part of the event. This establishes efficient communication; saving time and money.

Establish An Attendee Network

An event app provides an organiser with the ability to create an attendee network, where your participants can connect with one another and share their thoughts. The attendee engagement application will help you establish a community, so if you are hosting regular events, then it can further boost your engagement. Attendees can post on the activity wall, chat with each other, participate and compete in contests and take advantage of the matchmaking functions of the event app.

Easy Event App Customisation

With a dedicated event app, you can have as many modules as you want to have, in line with the needs of the event and the kind of show you are hosting, such as celebrity events, rock events, etc. The event app will provide the organiser of the event with a wealth of features that make the customisation of the event easy, helping them engage their attendees with a razor sharp focus. With the AIDAIO drag and drop event app builder, customisation of the app on the fly is a breeze and changes reflect in the attendee’s event app instantaneously.

Instant Content Updates

Whether you are launching a product or holding a seminar, there is often a scenario when you have to make last-minute changes. Sometimes the timing of the event has to be changed or a speaker needs to be switched, so you need to keep the participants of the event informed “on-the-go.” With instant updates by the dedicated event app, you don’t have any difficulties connecting with your audience. With the event app, content can be updated instantaneously and without the attendees having to update their apps.

Multi-track & Personalised Agenda

Event apps let attendees save their favourite sessions to a personalised agenda, thus boosting interactivity. An event App will ensure the participants are up to date with the show and its various activities. Advanced event apps can also send attendees personalised reminders before their favourite sessions are about to start.

Social Media Promotion

A majority of the event apps come with social media functionality. This means that the content in the event app can be posted to popular social media channels like Facebook, Twitter and LinkedIn, therefore your business has a powerful marketing opportunity.

Get More Organised

With an attendee engagement app, you can get more organised; it acts as a single platform that lets you store vital information about the event. This involves scheduling every minute detail of the show, spanning from the speakers, the location, sponsors and so on. With just one glance you will be able to find the information you want easily, avoiding any sort of confusion.

Managing Multiple Events

When you are handling a number of events over a period of time, an event app is worth the investment. With just one click, you could find the list of participants and track message threads easily. An event app will give you the power to keep a tab on each and every event with just a few clicks. After the event has concluded, you can post event activities for greater customer engagement, especially for your upcoming shows.

Obtain Feedback

Feedback is integral to improving event experiences. But more often than not, the reviews and ratings go into the trash bin. Therefore, an event manager is required to find a way to collect and manage data in a systematic manner. Event apps are the answer. Once the participant has attended the event, they can go back to the event app to rate their experiences. The feedback you get can be analysed for creating a more tailored event the next time.

Live Polling

This feature gives attendees the power to have their say in the event through live polling. Publish targeted polls to gauge the sentiment of the attendees at the push of a button. Advanced event app builders even let you project the responses on a screen or stage.

Event App Gamification

What better way to drive engagement than a leaderboard of top contributors at your event? Grant points and badges to attendees that post on the wall, participate in polls and surveys, play treasure hunts and visit exhibitors. It’s all possible with event apps. A few good prizes for top contributors will go a long way to boost engagement at your event.

Lead Generation

Some event apps come with built in features to facilitate business lead generation. For example, the AIDAIO event app builder has a built-in personal QR code for each attendee and exhibitor. A simple scan of a potential lead’s QR code via the app adds them to your contacts and the system sends you the entire list you have collected at the tap of a button. No more lost business cards!

Monetising The Event

There are certain attendee engagement event apps that allow you to better monetise your event and get sponsors. You can easily add sponsor ads and banners, sponsor splash screens and other sponsor specific sections to the application in a seamless manner. This showcases your sponsors to their potential customers and facilitates conversation and engagement between the two.

Event Analytics & Reporting To Monitor Engagement

You can do so much with an event app to study how your customers have engaged with the app. This includes analysing the virtual poll results, the likes, speaker ratings and much more! This will help you create  more impactful and engaging content for your next event.

To Sum Up

From the above-mentioned points, it is a no-brainer to conclude that investing in an event app to promote your product launch is a great idea. So, don’t think or rethink any further. Just reach out to AIDAIO, a company that has the trust and admiration of the event industry. They provide tailored solutions to make your show rewarding in terms of attendee engagement and profits.

How AIDAIO made Tesco Foundation Day 2018 a digital success!

By | Blog, Events


Tesco Bengaluru is the only international technology and retail operations centre for Tesco worldwide. They make the Tesco experience better for millions of customers, and simpler for over 4,60,000 colleagues around the world. Keeping the organisation connected and engaged the world over is critical to Tesco’s continued success.

The Goals

1. Launch an app at a Tesco event that keeps the attendees connected after the event.

2. Use the app to ensure a smooth check-in experience for every attendee at the event.

Tesco Business Services wanted their Foundation Day to help connect event attendees through an event app so that they stay engaged even after the conference. Additionally, they wanted the event to be a great experience for their employees and wanted to ensure a smooth and seamless event check-in and registration experience.


The Result

The AIDAIO event app, branded for Tesco, coupled a seamless check-in experience with the ability to help attendees connect and engage successfully.

All the attendees were successfully checked-in in record time. The entire process for all 2000+ attendees was done in less than 30 minutes. That averages to under a second spent on each person! The branded Tesco Event App helped attendees to view the agenda and speaker list, as well as share and post content in the app with ease.

What’s more, the participants who met at the event found each other on the app after the event and continue to stay connected till date. The app is multi-functional and has turned out to be a great investment!


I just want to say that this is a wonderful thing that you guys have done because the app was so cool, I was able to see the agenda of the program, check-in solutions…it didn’t take me too long, just have to walk in. It was really a fantastic job.                                                     Richard Johnston – HR Team


How did an app connect an organisation this large?

With a clever combination of pre-event content to build excitement for Foundation Day, interaction through live polls, engagement with speakers through live Q&A during sessions and much more. Additionally, the app also gathers data that gives Tesco insights into what sessions and themes their employees are most interested in and sets them up for success in all their future events and employee engagement activities.

If there’s a company that’s mastered the art of employee engagement, it’s Tesco Business Services. We’re glad to be partners with them on this journey!


7 Ways to enhance your Event Agenda App

By | Blog, Events

If you’ve ever had an event app, you will know the importance of the Event Agenda feature. The agenda is the first feature everyone expects when they get their event app. They use it to highlight rich speaker profiles, description of the session, personal reminders, rating & feedback, and attaching documents.

The agenda has often been confused as a feature that can only be used to inform attendees. To enhance your event experience in far more interactive ways, the agenda feature really helps. Let us show you how.

Interactive Event Agenda Features

Live Q&A

During panel discussions or speaker sessions, the Live Q&A feature is very helpful. The audience can ask questions through the mobile event APP. Projection of questions happens post-moderation. This is a fun and interactive way to engage with the audience rather than using an old-fashioned method of the speaker individually choosing a member of the audience to ask a question.

Live Q&A

Individual/Group Chat

During the event, since the speaker doesn’t have time to answer or point out to every nuance of his speech, it can be hard for an attendee to follow. To rectify this dilemma, we have enabled the chat feature on the event agenda. Here, the audience can chat with their fellow attendees and discuss topics that are related to the session.

Session Check-in

For some event owners, its vital that they know the number of people attending a session. Such event analytics are necessary for a lead generation platform, limit the session to a selected few and so on. Using the event agenda, we can integrate it with our check-in and help the event owners and organizers get this crucial data. Before attending the session, with the event agenda, all the attendee needs to do is scan the QR-Code and get approved. Instantly, the data will get uploaded to the system for analysis.

Live Polling

To maintain the interest of the attendees, you need to interact with them during the session. Live polling is a brilliant way of getting opinions from the attendees and making them invested in the session. For example, during a session, the speaker can pose a question to the audience and based on their viewpoint they can answer accordingly. Projecting this on to the main screen to see the live result is what makes it interesting!Live Polls

Personalized Agenda

There are times in events where there are many sessions in the same time slot, a limited number of seats and etc. To commit to one of these sessions, the attendees need to know the time and description of it. Once they identify the session they want to attend, they can click the RSVP button and then register themselves. This ensures that they have a chance to attend the event and it also provides the event organizer with real-time data on how many people have registered.


When attendees come into a session, expecting them to have pen and papers is a big ask. Note-taking is an important part of any session! Depending on their preference they can either write them down or take a video. What makes it really interactive is that they can share their notes and views with the fellow audience!


Event Agenda App

Sponsored sessions

There are many ways one can highlight the sponsors of the event. It can range from banners, ads in the event and etc. The problem with this is, not many attendees will remember them since it is not their main concern. An Event Agenda APP can power your sponsors better. Since attendees will constantly be on the event app, you can market your sponsors in their agenda. In each session, the attendees will get to know either in the description, through images, banners in the app of what that sponsor does. The analytics you get from this will really be helpful to them.


To interact with your audience and not just inform them is what makes a successful event agenda. Getting raving reviews is the whole idea of making the event interactive. In conclusion, an event agenda is a powerful tool that provides a quicker and cheaper alternative to traditional methods to achieve your goals.

Supercharge your way to #BetterEventTech.
Sign Up to create your event APP in minutes!

Don’t Underestimate The Influence Of Event Technology

By | Blog, Events

Introduction to Event Technology

If a question that’s on your mind is “How can event technology enhance an event’s experience?”, then the answer is – The possibilities are endless!

Event apps, registration microsites, check-in solutions, social walls, surveys, audience polls, live Q&A, gamification, augmented reality, virtual reality, iBeacons — the list goes on. Often brands, event organizers and event owners are unaware of the impact event technology can have on the event, the audience, and the event ROI. The great news is that we can now measure this impact in real time and adapt to the ever-changing requirements of an event – from concept to post-event.

Let’s take a quick look at how we can achieve #BetterEventTech.

event technology

Before the event

Even before the event starts, you should keep the event on top of everyone’s minds. This is where event technology starts coming into play. You should connect with your attendees, speakers, sponsors and other stakeholders at a whole new level!

  • Registration: Provide a quick and easy way to register for your event with a responsive website. We recommend QR Codes for confirmation since they are cost-effective.
  • Event app: Launching an event app is the next crucial step. Ensure there is initial event information on it. Once you get the event app, you need to generate some buzz. It’s a great way to engage with participants several days ahead of the event.
  • Private Social Wall – Within the Event app, generate hype for the event. Share videos of speakers and post-invitation messages. Encourage users to post pictures and videos, and engage with the content by liking and commenting on it.
  • Polls – Conduct polls to know your audience – seek opinions on the content of the event, ask for feedback on pre-event activities, gather preferences and more.
  • Alerts – Pique curiosity by sending notifications about sessions, keynote speakers, in-app contests, and agenda updates. An admin’s app will allow you to create all these while on the go!
  • Agenda – The itinerary, schedules and scientific programs are extremely critical for your attendees. Each attendee should be able to personalize their own schedule and plan how they’re going to get the best out of the event.

qr-code event

During the event

Event day is always tense! The day of the event can be nerve-racking! It should be fun and memorable for everyone — including you! Let technology be your workhorse – from check-in to engagement, to interactions, to collecting on-ground data. You should get to focus on the show.

  • Check In – The first impression is the best impression. No one likes long queues. A good event check-in solution should identify and scan an attendee within seconds. Nothing is as pleasant as a hassle-free, quick check-in. You can even take it one step further – send a personalized welcome message to each attendee!
  • Live Q&A – Imagine a session or a panel discussion where the audience gets to chime in too! Increase engagement during the event between the speakers and the audience. The audience can post questions through the mobile event app, and these can be projected post-moderation.
  • Audience Polls – Hold the attention of the audience throughout the event by interacting with them directly. Have the audience choose winners, let speakers seek opinions during their sessions, and much more.
  • Lead Generation – Continue using the attendees’ QR codes to capture their interest in booths and to track when they have checked in at sessions.They can also use them for lunch and dinner coupons.
  • Feedback – Make it easy. Make it offline. No paper.

Event APP Agenda

After the event

The biggest benefit of using event technology is the ability to engage with attendees even after the event. All of the data is gathered on your platform from before the event to D-day. This can range from how many people attended, what parts of the event they found most interesting, their feedback, and more. You can continue engaging with attendees about upcoming events, latest news, pictures from the event etc.,

Event technology is a powerful tool that provides a quicker and cheaper alternative to traditional methods to achieve your goals.

Want to see proof of how technology can really help you set a trend for your event? View the full case study to see how Tesco became part of the #BetterEventTech family.

Supercharge your way to #BetterEventTech.
Sign Up to create your event APP in minutes!


How to plan and deliver your event app content!

By | Blog, Events

Mobile apps are in the mainstream today, the question for the event organizers is not whether “do I need an event app to leverage on the event?” but rather “how does one improve the user experience through a mobile app and with the right content?” 

You can maximize the leverage on your event by creating great content, which can significantly generate online interest for the event, as well as extend its life cycle and recall value. Let’s now delve into how you can plan and deliver your event content to create an engaging event.

Planning your Event APP content

Event APP

Content planning can involve different strategies, depending on the goals of the event, which can start with:

Setting The Objectives

Do you need to persuade, to inform, to include, to join the event? Make the plan as detailed as possible, include numbers and other tangible measurements to ensure you can monitor and know when you get to the respective milestones. For example, if you are organising a local concert, then define the needs you have: reach 100K users (target audience – explained later) within November 15th with an expected ticket conversion rate of 1% (1000).

Are there other sub-objectives?

  • Cross-selling of products or services to event attendees.
  • Building your database for the future events etc.

Tip: Spend time at this stage, make sure you get an agreement from all the stakeholders before finalising the objectives and be sure that the set goals are specific, measurable, achievable, relevant and timed (SMART Objectives). Once set, email all the stakeholders to be sure to document what was agreed to get them all on the same page.

Defining The Target Audience (TA)

The next step towards content planning is defining the target audience for your event app. Which of the event participants will be served most by the event app? Mostly, the answer to this is the “event attendees”. Following are a few questions that one must keep in mind when defining the target audience.

Start building your buyer persona:

  • Demographics: Age, gender, location, income level, education, marital status and other details you deem important.
  • Personality traits: attitude, values, lifestyle, interest and hobbies etc.

From the above, look at your current database on how many such users you can target and do you have enough target population to reach the magic mark (100K users based on the earlier example

). If the target users do not reach the required number (100K) you may need to modify the sub-objectives into “acquire new users” and “target existing users”, and respective goals.

Tip: You can increase your demographic set by understanding who are your competitors targeting and their customers. You can also identify current gaps in their campaign or bring in a new target segment if they fit into the equation.

Using Content Marketing Metrics

Identifying key metrics is vital for the content sharing success. An understanding of what is on track or not at the start of the campaign will help to measure your success objectively.

  • Consumption metrics, which indicates the view or download rate of the event content.
  • Share metrics, which indicates the number of shares for the content.
  • Lead generation metrics, which indicates if the content has generated any leads for the event.
  • Sales metrics, which indicates the number of event registrations from the various forms of content.

Delivering your Event content

Event APP

Improving your attendees’ event experience is critical, not just for the event goals, but also empowering them with helpful information at their fingertips. The right event app for attendees is the right medium, capturing the essence of the event, thus enabling their ability to:

  • Recall and share the event online, or with their friends or colleagues.
  • Use their gained insights (through presentation slides, handouts, and notes) to understand the event better.
  • Engage with the event and the organisers consistently.

Content Types

Content that you produce should answer general user questions about the event: why would they, (TA), be interested in your event? How can your content help them make a decision to purchase/promote?

Understand the content funnels and types, start with:

  • Promotional campaigns: Are you offering some early discounts? And why should they purchase? Notification can be used here to talk about new content. This can also be presented using a landing page (or a promotional template).
  • Exclusive campaigns: Create exclusive content based on your objectives and the target audience. For example, millennials are known to love video content that is entertaining and engaging. Others can include infographics, illustrations and photos.
  • Social activity campaigns: Push content when their friends and followers perform an activity, to generate interest or desired result. Encourage conversation among the users (do not forget to moderate).
  • Re-Permission campaigns: Reminders when they have exited the app without the desired result, e.g: Push Notifications – Retargeting your interested users should be one of your main strategies here.
  • Transactional Campaigns: An interaction that leads to some transaction, a sign-up / purchase etc. Make sure your messaging is accurate and clear on the goals you want to achieve.
  • Event details: It is easy to miss concentrating on the event details with all the promotion that is around. Do not forget to craft a great “events page” with all the required details, descriptions, videos, pictures, FAQs and any other content you feel is important (do the brainstorming).

Understand that majority of your users may come from outside the app. A strategy that helps to bring new users to the event part of the app can be useful.

  • Which social media channels are appropriate for this type of content?
  • What type of content should be delivered into each of these channels?
  • Do you want to leverage email marketing?

Tip 1: The content needs to be app friendly and brief, especially when targeting an impatient generation. So, know your target audience and design your content accordingly.

Tip 2: The key is to choose the right campaigns/mediums for the objectives at hand, and not what is popular. For example, the Boeing current market outlook app by the aeroplane company is not here to sell planes on their app, but to provide interested users with the right information, to put a human face to their operations. So, the objective of each company may differ.  

Content Calendar

Scheduling all the tasks including who does what is important, but keeping to it is even more critical. Sending timely calendar events to participants before the event, including first invites, follow-ups regarding confirmation, and reminders. The calendar planning must happen once at the planning stage, and the details need to be revisited when the content types and campaigns are agreed upon.

Tip 1: Keep the various content funnel templates (content at various stages) ready in advance. Running campaigns (delivery of content) and production (creation of content) at the same time creates speed mismatch and puts additional pressure on the teams.  

Tip 2: Consider making the content easily viral: content outreach can be easily increased tenfold by making it easy to share and via marketing platforms.

Tip 3: Post regularly, make sure you control the frequency. The content should not be too frequent or otherwise.


A successful content strategy for your event app is about reaching your target audience at the right time and frequency. For this to happen, quantify your plan, involve all stakeholders, develop a content strategy, put-in a milestone check, measure and communicate. The key is making a plan, timely checks and improvising (backed by data) as needed.

About Us

Aidaio’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website to know more or write to us at [email protected]

Follow us on twitter @teamaidaio

Why We Love QR Code Check-ins at Events!

By | Blog, Events

Introducing our QR Code Check-In Solution!

Quoting Wikipedia – “A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera.” QR codes have become popular as a mechanism to direct people to a website a lot quicker than manually entering a URL.

Whether you are an event professional or an attendee, long lines at the registration desk are always an eyesore. For an event organizer, the day of the event is already rough with all the running around. On top of it, the chaos and unhappiness caused by long lines can be nerve-racking. 

How can I leverage the convenience of QR codes to ease my pain on event days, you ask? Well, when an attendee registers for your event, a unique QR code is shared with them. On the day of the event, all you have to do is equip your ground staff with QR code scanners. When the delegate arrives at the venue, they are asked to display their unique QR code to your ground staff at the entrance. Once it is successfully scanned, the QR code becomes an authorized digital entry pass for the delegate.

Still not blown away by this nifty check-in solution? Let us tell you how they are the next-big-thing to revolutionize your events.

Main Benefits

Easy Setup and Dismantling  – Time and manpower spent in the construction of registration counters and dismantling them afterwards are immense. With QR code check-ins, you can cut that out by at least a tenth.

Smaller and Faster Moving Lines  – The QR code check-in solution takes less time per attendee check-in. In addition, there are no badges or lunch passes to be handed out separately. The code acts as a single pass for all possible entry points at the venue. That’s one QR code to rule them all!

Fewer Security Concerns – If you are organizing large events, you know handling massive crowds is not only cumbersome, but also raises security concerns. No matter how many times you check and re-check, the same guests end up getting listed more than once. Eliminate duplication of guest profiles and free your mind for other important aspects of the event that needs your attention.

Fewer Devices, Staff and Stationery – QR code check-ins not only take less time but fewer ground staff too. QR code scanners are super easy to handle and operate. Stop worrying about procuring and setting up laptops and stationery for your staff at the registration desk. 

No Power or Internet Connection Required – A most painful and dubious part of setting up is the task of ensuring that the power supply and internet connection for laptops at the registration desks work. Well, not anymore! These QR code scanners can be charged beforehand and they work offline too.

Simple Training and Briefing  – QR code scanners are very easy to operate. Your ground staff will need no training to start using them. All you have to do is test the scanners ahead of the event. When you huddle with your team before the start of the event to raise their spirits for the big day, you can cut out the whole activity of briefing them about making registrations work.

Other Benefits

Go Green -A single QR code can be used as an entry pass, a lunch coupon or as a form of authorized access to various parts of the event. You will be reducing the printing costs for the entry passes/badges/lunch passes. That means less litter at the end of the event as well!

Less waste – The number of guests who have checked in is data that you can pass to the kitchen straight away. You’ll be helping your chef plan better and avoid wastage or shortage of food. 

Actionable Analytics – With obsolete registration counters, there’s no comprehensive way to know when a guest arrived and when they left. Metrics like that can be very useful to track and analyze. During the span of the event, when did the maximum number of check-outs happen? Was it during a particular session or time? If yes, what can you do to ensure that it does not happen at your forthcoming event? Once you are back to the office after a great event, we will empower you with analytics and reports to make sure your next event is even better!

Cut Costs, Save Money – Now that you know all of the above, the monetary benefits to you are a no-brainer.

Lo and behold, check-ins are no longer a pain – not for you nor for your attendees. You have invested your heart, body and soul for each of your events. Don’t let the long and chaotic registration lines reduce the shine at all. Unlock the power of QR code check-ins for your next event!

About Us

AidaIO’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website to know more or write to us at [email protected]

Follow us @teamaidaio

Four ways festivals can benefit from event apps

By | Blog, Events

A question we get asked often by Event Organizers is –

“How would an Event App benefit my festival ?”


Here is a handful of ways event apps can be an amazing convenience tool and add value to both festivals and fairs. Ensure you are using the Event app to reap ALL these benefits to maximize the ROI of it.


Hassle-free Ticketing – Booking tickets for the festival has never been so easy and effortless. Festival-goers can view and book deals & packages on the move.




Boost Sponsorship – Over 100 Festival Apps (powered by AIDAIO) have helped festivals reduce their on-site staff and going paperless. For this reason, it has helped to reduce costs by 30%. Additionally, it creates a platform to generate revenue from sponsors by selling in-app banners, splash screens, notifications and more.




Inspired Audience – Help your audience have the time of their lives by informing them about the festival’s calendar. Let them know when their favorites are playing! Introduce the newer ones by sharing youtube videos and much more.







Event Content goes mobile – Make your app the go-to place for all your content instantly. Get announcements and directions to important locations and don’t forget to include emergency information in the App!







The bottom line is that mobile possibilities are endless. Don’t use it to only replace paper or brand visibility. Or even worse a replica of your website!

Also, check out these blogs if you Have a conference or Tradeshow?

Contact us:

Do you want to know more about how we can help you in delivering a digital and seamless event experience? Visit us at Another way you can reach out to us is to write to us at [email protected]