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Four ways festivals can benefit from event apps

A question we get asked often by Event Organizers is –

“How would an Event App benefit my festival ?”

 

Here is a handful of ways event apps can be an amazing convenience tool and add value to both festivals and fairs. Ensure you are using the Event app to reap ALL these benefits to maximize the ROI of it.

 

Hassle-free Ticketing – Booking tickets for the festival has never been so easy and effortless. Festival-goers can view and book deals & packages on the move.

 

 

 

Boost Sponsorship – Over 100 Festival Apps (powered by AIDAIO) have helped festivals reduce their on-site staff and going paperless. For this reason, it has helped to reduce costs by 30%. Additionally, it creates a platform to generate revenue from sponsors by selling in-app banners, splash screens, notifications and more.

 

 

 

Inspired Audience – Help your audience have the time of their lives by informing them about the festival’s calendar. Let them know when their favorites are playing! Introduce the newer ones by sharing youtube videos and much more.

 

 

 

 

 

 

Event Content goes mobile – Make your app the go-to place for all your content instantly. Get announcements and directions to important locations and don’t forget to include emergency information in the App!

 

 

 

 

 

 

The bottom line is that mobile possibilities are endless. Don’t use it to only replace paper or brand visibility. Or even worse a replica of your website!

Also, check out these blogs if you Have a conference or Tradeshow?

Contact us:

Do you want to know more about how we can help you in delivering a digital and seamless event experience? Visit us at www.aidaio.com. Another way you can reach out to us is to write to us at [email protected]

Tradeshows: 4 ideas where Event Apps will be benefitial

A question we get asked often by Tradeshows and Expo managers is-

“How an Event App would benefit my Tradeshows?”

There are a handful of ways event apps can be an amazing convenience tool and add value to both exhibitors and visitors. Ensure you are using the Event app to reap all these benefits to maximize the ROI of it.

Happy Exhibitors – Empower your exhibitors to get discovered, increase booth visits, target notifications to visitors through exhibitor listings linked to an interactive floor plan.

Buyer-Seller Connect – Utilize the APP to provide exhibitor content with product brochures, videos & pre-show brand information to your visitors. This, in turn, facilitates better connections, booking meetings and did we say an additional revenue for you?

Instant Lead Generation – A simple APP survey recently run on an APP (powered by AIDAIO) generated over 5000 leads. So don’t just list the exhibitors. Make it interactive with sponsored polls, giveaways, contests besides an in-app contact exchange and much more.

Save Money, Earn Money – Over 100 Event Apps (powered by AIDAIO), have helped tradeshows and expos by going paperless and reduced their on-site staff. This, in turn, has reduced their costs by 30%. Additionally, it creates a digital advertising platform for all exhibitors to promote their brand.

Also, if you have a conference then check out this link.

The bottom line is that mobile possibilities are endless. Don’t use it to replace paper or improve your brand visibility, or worse a replica of your website! To know more about mobile apps, click here!

About Us

Aidaio’s platform focuses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help your tradeshows and expos. You can also write to us at [email protected]

4 ideas for conferences & meetings to benefit from Event Apps

A question we get asked often about event-apps in conferences and meetings is –

“What can I expect from an Event App for my conferences and meetings?”

We would like to share a handful of ways event apps can benefit you and everyone else at your next conference or meeting. Ensure you are using the Event app to reap ALL these benefits to maximize the ROI of it. Four ways event apps will benefit conferences & meetings are:

Happy Participants  – Worried about long registration queues? last-minute changes? sessions that run over time? are speakers being late? sponsors wanting visibility? Your App will open up new lines of communication amongst attendees, sponsors, speakers & planners like yourself.

Event Content goes mobile – Make your App the hub for all content. Provide instant updates right in the palm of your audience. Measure the pulse on the ground with instant polls and feedback. In any case, Don’t forget to Include emergency information in the App!

Save Money, Earn Money – Over 100 Event Apps powered by AIDAIO have helped events by going paperless & reducing on-site staff. As a result, this has reduced their costs by 30%. Additionally, the App creates a digital platform for your Partners & Exhibitors to increase visibility and promote their brand.

Facilitate Networking & Participation – Create a digital community around your event. Use the App to connect attendees using our intelligent matchmaking based on their interests. Let them share their thoughts in a public event feed, through private messages or in social media.

All things considered, mobile possibilities are endless. Don’t use it to replace paper, brand power or even worse a replica of your website!

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a wide range of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help better your conferences and meetings. You can also write to us at [email protected]

Feature Focus : Gamification for your Users

Gamification – the millennial buzz word that has garnered a lot of attention of late. Google it up and Wikipedia will be the first to add it. “Gamification is the application of game-design elements and game principles in non-game contexts.” Is there a better way to state it!

To put it in other words, gamification makes mundane tasks interesting, by awarding the users points or badges, taking them a level up and nudging their competitive bones.

Problem

Any platform where a lot people from different backgrounds are involved, constant and overall engagement is always an issue. It becomes all the more incommodious when the stakeholders involved are from different cultures and languages. It becomes quite challenging to draw users from their shells and to make them a buzzing part of the community.

Gamification Solution

However, as humans, constant and most importantly, instant gratification reassures each one of us. Like any conventional gaming platform, bring that to apps, and reward points to users based on their activities and interactions.

Points – User actions on a mobile app include adding posts on the timeline, sharing their responses through Polls, Quizzes and much more. Use this to your advantage by awarding points on the basis of the complexity of the activity performed.

Levels – Based on the points secured by the user, they can be taken a level up or down. As they participate and engage more, they move ahead and cross levels and so does their sense of achievement and competitive drive.

Badges – On the basis of these levels, users can be awarded badges. Initially, they could be tagged as Beginners and as they accumulate more points, badges such as Advanced, Expert, Guru can be awarded. Badges can be displayed on the user’s profile where their achievement are tagged and displayed.

Leaderboard – Users can then be ranked on the Leaderboard according to their points. This makes them wary of others achievements and motivates them to participate more. If the users are teamed up, then the leaderboard drives home a sense of community and team spirit.

Conclusion

All things considered, gamification if used right, can build a sense of community among the users and encourage them to be active contributors. If the tasks are annoying, then no matter how many ever points are awarded, the app will fail to indulge its audience. Instead of a single massive end goal, award points at regular intervals so that they do not lose interest or sense of achievement and move on. And always make sure that users are not just participating for the sake of flaunting their points.

Conveyed right, these user actions can also provide feedback for your business. Gamification can be the next big thing for your business by increasing efficiency and interactivity. Make sure you capitalize on it!

About Us:

The Aidaio platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aida.io to know more.
Follow us @teamaidaio

A Feature Focus on App Event Sponsorship!

45% of event planners say that event sponsorship is their biggest challenge when planning an event. Source

If you are one of these event planners, worrying about the budget for your next event, then fret not, you are at the right place.

Problem

Every sponsor does their ground work before agreeing to associate their brand with an event. Once that hurdle is crossed, they have to make it a successful sales campaign in terms of brand visibility and customer reach. Standees and banners at venues have become a thing of the past. There are so many of these, all around the venue, that the brand gets lost in the sea of billboards.

To stand out from competitors and grab more eyeballs, why not go digital? Smartphones have become a part and parcel of our lives, and we spend more time with these than with a family member or friend.

Most event planners today, consider event apps as an indispensable and integral part of their events. But have you thought about how you can make it a win-win for you and your event sponsors? Here are some features of the event app that enable you to do just that.

Splash Screen

This is the entry point for the users to the app and thus offers a great opportunity it to make an unforgettable first impression. And the feather on the cap is that the coverage is maximum  – because it is full screen. Moreover, every time users open the app, the splash screen with brand collaterals are displayed to them.

Banner Images

BannerOnce the user logs in, she gets to the landing screen where general information about the event is shared, also termed as the home screen. These rotating images are displayed on the top section of the mobile screen. A banner of the brand is displayed for around 5 seconds.

Partner Listing

If the motive is to share details of your brand through website and contact details like telephone number email address etc., then highlighted partner listing is the best option. The sponsors can be classified into categories – for instance, Platinum, Gold or Silver Partners, and listed accordingly.

Ad Banner

If you don’t want to share your space with anybody and want to be featured all across the app, then ad banners are your best bet. The brand is displayed at the bottom of the mobile screen and stays in the user’s view all throughout.

If brands are exhibiting their products in stalls at the venue, then the opportunities are much more.

Sponsored Notifications

Screen Shot 2016-07-30 at 12.04.21 AMImagine a situation where an individual venture to a stall and she gets a custom notification about the brand and its products. Such services are striking as they grab the individual’s attention and drive home the point by exploiting the advantage of proximity. The notifications based on proximity require hardware to trigger the notifications, called Beacons. But if you wish to remove the overhead of hardware, then sponsored notifications can be configured to be sent at regular intervals.

Floor Maps

Most events today share the floor map of the venue to make it easy for themselves and the delegates. Exhibitors can use it to their advantage by getting their stall highlighted in the venue map.

Conclusion

We have got you covered for the budget for your next event – one of the many things that you as an event planner worry about and definitely of the topmost priority. It’s up to you now to interest your sponsors by creating the best digital event sponsorship packages.

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help with event sponsorship. You can also write to us at [email protected]

Follow us @teamaidaio

A Feature Focus on Live Audience Polls for Engagement

Live Audience Polls

Engaging events are never a one-way journey. It’s all about interactivity and capturing the imagination of your audience polls. Instant audience engagement and interaction can be rewarding, not only in terms of evaluating your event but also to prepare for the next.

Then comes the fancy world of ARS (Audience Response System). Yes, the same thing that you see in some of the TV shows. The presenter asks a question and the audience press a button on a small voting pad and shares their votes. There is a receiver device that captures and consolidates these votes.

Problem

On the first look, ARS does seem very interesting, but as you delve deep into its world, you realise it’s just more responsibilities falling on your shoulders, in terms of procuring the devices, testing them and the list goes on.

Procurement – First and foremost, for using ARS in your event, you must plan ahead to procure or rent the devices. Once procured, they have to be stored appropriately.

Capacity – The number of devices needed for your event depends on the number of targeted voters. Each receiver has a set capacity, which is usually around 200-500 voters.

Cost – The rental cost is often around $5-$20 for each voting device. Over that, there is a fixed cost that is to be paid for the receivers, which could be anywhere from $800 to $1000.

Powering – Once procured, you have to ensure that all the devices are powered and working properly. These devices work on small batteries, which need to be checked often and recharged. In case of faulty devices, you need to get them repaired ahead of the onset of the event.

Dry runs – And once that is ensured, you must go ahead and carry out multiple dry runs with the devices and receivers. A small amount of training and ‘getting-used-to’ is required for setting up polls.

Handling – You also need volunteers to hand out devices and collect them once the voting is over. With larger events, ARS becomes all the more cumbersome to distribute, collect and store.

Proximity – If the targeted audience is distributed across the venue, then good luck on getting them to assemble at one point and casting their votes. The voting pads need to be within the range of the receiver, which is usually a radius of 100 meters.

Solution

There’s got to be a better way. Each one of us carries a smartphone today, so how about putting them to good use at events. How about sending Polls to your audience through your event app?

Using the right tool makes it a lot easier. The audience have their smartphones in their pockets, so you don’t have to worry about any of the above problems. Even if the audience is spread across the venue, you can broadcast a poll and they can send their responses from wherever they are. Moreover, at a given point of time, multiple polls can be active simultaneously. Users can peruse previous polls and their votes. As the results pour in, you can display them on a live display screen of your choice.

Just imagine the plethora of analytics possibilities that would be available. Based on how an individual vote’s, you can target content to her appropriately. You could make use of these learnings to plan your next event. Since the possibilities are endless – Make sure you make the most it!

About Us

Aidaio’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com/event-app to know more or write to us at [email protected]
Follow us @teamaidaio

Feature Focus : Smarter Push Notifications

Unlike popular mindset, 50% of mobile users see Push Notifications as helpful ! Survey

Push notifications are great to engage and re-engage. Take a second to ponder – how do you decide during your busy schedule which app to engage with ?  Which is the screen on your phone that you view the most ? – Your mobile’s notification screen ! Push notifications are a powerful form of mobile marketing & communicating relevant content to users.

Problem

“With great power comes great responsibility.”

If you get too “pushy,” you will get booted. On the other hand, if you underutilize push notifications, both you and your customers are losing out on value. We all know people who uninstalled an app just because too many notifications kept flooding their phones. So let’s look how push notifications can be made more helpful, smarter and user-friendly.

Personalized notification

Push notifications need to be targeted to the right user groups at the right point of time. The key to it is make it ‘Personalized’. No one wants to read a generic ‘broadcast’ message – not every day ! Talk to your consumers, use your analytics to learn their needs & behaviour. Present them benefits to choose from. For example – do they need a reminder of the session they RSVP ?  do they want want recommendations based on interests ? 

Interactive notification

As important as it is to make it personalized, your notifications needs to drives your target audience to take action. Traditional notifications alert the user when a message came in, but you couldn’t do anything without leaving their current activity. With upgrades to Android & iOS users can reply or take action to a message within the banner. For example – When you push a poll as a notification, attendees can answer it in the notification screen though they might be reading news on another app. Or accept/reject an appointment request. 

Interactive-push-notifications

Image notification

A picture speaks a thousand words. This age old saying stands true, as humans are a set of visual creatures, who tend to comprehend and respond more to visual stimuli. What better, send notifications with an eye grabbing image that hits the bull’s eye.

Image-push-notifications

Deep-link notification

How many times have we received push notifications and on-tap, it takes us to a screen that has no relevance to the message ? Start deep linking your push notifications. Deep Linking takes users to a specific area within the app instead of simply loading the app. For example – If you want to inform your audience about an exciting poll, ensure that once they click on the notification it takes them directly to the poll, not the home screen. This will ensure that more and more people participate in the poll.

 

In Conclusion

Studies have shown on average, Push notifications is 2x more effective than email campaigns. They can help you bring back users to your app, increase engagement, sales and retention. But don’t over do it. It is critical to utilize analytics to evaluate effectiveness of your notifications and iterate. Make sure you create messages that hold value to the end user. Leverage advanced techniques as listed above to create an impact and ROI for your brand. With latest updates on both Android and iOS (Apple) brands have immense power to increase lifetime value with their customers.

So next time don’t just “PUSH” a notification. Go beyond it !

About us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.

Follow us @teamaidaio

Event ROI : Actionable metrics for Venue

This is Part 2 of our Event ROI series – Venue Performance Evaluation. Check out Part 1 -Speaker Evaluation.

When organizing any event, an event planner has to make many decisions that will have an impact on the overall success of the event. Deciding upon the best event space is one such delicate decision that has the largest impact both on experience and budget. There are lots of reading material on how to choose a location. Here is the link. But often neglected is getting feedback from the attendees post-event about the Event space.

Evaluate your venue performance with these 9 metrics (w/BONUS).

You: Where the Needs met? | Visitor: “I accomplished my goal”

  1. How good were the basic amenities at the venue? Like lighting, water, power, fire exits, etc.
  2. Was it too crowded ? Was there ample space for networking or finding people?
  3. How were the acoustics at venue ? Too loud ? Was it hard to hear people?
  4. [BONUS] Was the venue accessible to everyone? Special needs? Elderly guests? etc.,

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Was it easy to locate the place? Parking? Public transportation availability?
  2. Were the venue staff/in-charge easily accessible ? Did you know/utilize the venue concierge service? 
  3. Was the layout easy to navigate? Did the floor plan help to locate areas of interests?

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. What was your impression of the overall decor and ambiance of the venue ?
  2. Was the location clean?Restrooms, Dining areas etc.,
  3. Would you recommend or visit the event space again with family or colleagues ?

Using Aidaio Event apps you can not only capture above data efficiently, but also provide venue information such as parking information, interactive floor plans and much more.

About Us

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do visit our website www.aidaio.com to know more. You can also write to us at [email protected]

Feature Focus : Digital Social Walls

73% of event planners say social media is a MUST-HAVE for their event – Survey

Clearly a majority of event owners, event planners & event organizers have embraced social media to market their events. But using a HASHTAG to attract and promote is scratching the surface. Very few events have realized the Power of the Hashtag DURING events.

 

Problem
Twitter, Instagram, Youtube and now SnapChat have gained popularity in Corporate conferences, Tradeshows, Weddings, Incentives and just about any large/small congregation. But is your hashtag being utilized by ALL attendees? We track tons of event hashtags, but less than 2% attendees use it at the event and most posts/tweets are by your social media agency. Yes it is that low! Why? Our experience clearly indicates LACK of gratification.
Adding live projections boosts contribution by as much as 300%.

Digital Walls – Social and more

2 essentials of any social media campaigns are hashtags & content. Digital walls collect this social media footprint in real time, including posts, images and videos into one interactive visual. These dynamic visuals are displayed at-venue that encourage people to share for a chance to show up on display. Don’t forget you can gamify it . Read more below.

An additional boost can be provided by integrating your mobile app to social. Using solutions like ours, users tweet with your hashtag directly from the app in addition to the private activity wall of your brand in the app. Our data has shown 10x more engagement with private activity walls compared to social media.

Using Social Walls your hashtags will no longer get lost inside a social bubble. And did we say you get to moderate ?

How our clients used Digital Walls ?

    • A Popular Singer took stage only after a certain number of tweets were posted by the audience LIVE. The Digital wall was used as a countdown while audience saw their own tweets projected.
    • Run photo contests with physical objects that are branded. For example. Instead of handing out free goodies, exhibitors asked visitors to Instagram a selfie with their brand
    • The Bangalore International airport used Digital Walls to get audience to engage which lead to the hashtag trending.

Reach out to us for more use-cases and a trial.

Give your #Hashtag a Purpose
About us
The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.
Follow us @teamaidaio

Event ROI : Actionable metrics for Speaker evaluation

It has always been a challenge for meeting and event owners to create Event ROI that is meaningful. With the onset of Big Data this challenge needs to be addressed with Actionable ROI and not restricted to Vanity metrics.

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do reach out at [email protected] or tweet us @teamaidaio.

So here we go with Part 1 – Actionable metrics for Speaker evaluation

You : Were the Needs met ? | Visitor : “I accomplished my goal”

  1. Did the session cover the topic announced ?
  2. Did you get enough time to ask questions ?
  3. What is the best idea you heard in the session ?

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Did the Speaker communicate effectively ? Was she or he too fast ? too slow ?
  2. Did the Speaker share their social credentials & presentation(s) for post-event reach?
  3. Did you provide easy tools to interact with speaker ? Live Polls etc.,

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. Did speaker’s talk involve fun interactive content like videos, case-studies etc.,
  2. Did you gratify attendees to participate in LIVE polls & quiz ?
  3. Would you recommend the session/speaker to someone else?