Quite often than not, you might have come across that uneasy feeling when you had a question to ask in a public gathering, but were too shy to speak it out? Didn’t you feel distant and left out in the crowd for the simple reason that you spoke a different language? You waited for days and months for an event which turned up as a bitter-sweet experience in the end!
In gatherings, especially in events, attendees from different backgrounds, languages, personalities bind together in the context of the theme of the event. As an event organizer, you want your event to be memorable and enjoyable. You want to create an event where your audience feel connected, carrying back with them an unforgettable experience. But, we live in a world of diversity. Diverse cultures, many languages, different personalities. How do you then create that experience where none of your audience feels left out?
The answer lies in bringing context-aware content to the platform in a language of your attendee’s choice.This is where regional players gain tremendous significance. A great amount of content is now being consumed by regional players. As per a recent survey conducted by Economic Times, about 24 million internet users consume content in vernacular languages. More engrossing is the fact that about $20 Billion worth of content is consumed by Indians in local languages.The statistics says it all. India is gaining significance as a popular new destination for MICE and attracting a global audience. It is, therefore, important for event organizers to quickly adapt to this change.
Multilingual event apps are a great channel to deliver regional language content and facilitate this disruptive change. Imagine the impact you can create with something as simple as a personalized welcome message in your attendee’s native language. You can now stay in complete control by publishing key announcements in more than 30 languages, and make sure that everyone stays tuned to your event updates irrespective of the language they speak.
Here are some of the key aspects of multilingual apps that are worth taking a look at:
Flexibility of publishing content
How quickly can multi-lingual content be published in an app? Does the app have a content management interface that can publish content seamlessly in the languages of your choice?
Carrot’s content platform powered by AIDAIO allows you to do this with a simple tap. Once your content is up and ready, publishing it is a child’s play indeed.
Don’t create different apps for each language
Your event app is a vital part of your event’s branding and brand experience. Why then do you need to have 5 different apps for each language your event supports? Why not have your attendees download a single event app, choose the language in which they want to consume content?
Carrot’s multilingual apps exactly do this by letting your attendees have complete control on how they want to view their content.
Create personalized content
You can create groups among your audience, and target specialized content for groups based on their chosen language. This can provide you with a flexibility to target exclusive content when needed.
Users can post in the language of their choice
Publishing content is not just the organizer’s prerogative anymore. Attendees can interact, share views, comment and do more through your event app. This way they can post comments and questions whenever they want to, without feeling hesitant about it.
Explore Carrot apps with Multiple language support – Get in touch with us now.