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For performance-driven event companies, 2020 is an auspicious year. It not only marks the beginning of a new decade but also acts as a metaphor for 20/20, that is, thorough and top-notch performance. When it comes to catering to the expectations of attendees, event managers need to churn out an interactive as well as an amazing experience that not only impresses the eyes of the beholder but also rhymes a chord with their corporate goals.

During the course of the 2010s, the event industry became accustomed to ever-evolving event technology. As the world around progressively seeped to amalgamate itself with the digital interface, the event-arena too began to incorporate innovative technologies that favoured personalized recommendations. Event App – the new kid in town, paved its way into the market, helping event-companies accomplish their desired goals, by delivering what was the need of the hour.

Now all that has come into existence over the past ten years, not only exists but also keeps on evolving – for good. But being well-prepared helps one to stay at the top of the game and therefore, here’s a guide circling comprehensive annual event trends that will help opportunistic event managers in seizing the moment and growing in the professional event management arena.

Here’s what all event managers can expect out of 2020:

B2B brands shall strive for more interaction with the attendees

The whole purpose of corporate events is to be noticed. Since now the digital platform has established itself with accordance to event management, it’s a dire necessity that corporate events adopt a more unconventional approach, topped by experiential elements. It’s high time that event managers divert their attention from consumer events to B2B events, owing to the latter being more engaging and social.

Exhibitors’ benefit lies in strategically devised floor plans

One can’t overlook the fact that event managers reel in business by driving more and more traffic to sponsoring booths and activations by strategically devising event layouts. The proximity of the exhibition, keynote arena, happy hours, and other factors play a pivotal role in maximizing one’s event experience.

Event sustainability – a shared mission

The prospect of a sustainable event garners attention. For instance, incorporate actions that throw light on the environmental impact of events – tap water instead of plastic bottles, usage of public transport et cetera – initiatives that bind event manager, sponsors, and attendees.

Enterprise-grade Tech Partners

A larger event accounts for a mammoth number of attendees – which in turn means collecting and securing bulk-load of data. Protecting the private data of individuals is nothing short of being a liability, hence, it’s well-recommended that your event-tech partners like IT, security teams, legal, and others, are enterprise-grade – secured data ensures seamless event experience and ensures one’s reputation in the market.

Data-driven personalization is the new vogue

Data-driven solutions derive from machine learning, automation, and recommendation engines, thereby allowing event managers to provide personalized recommendations based on users’ actual behaviour – enabling them to make the most of their time. Events curated out of such technology riddled solutions enhance the experience of the attendees, surpassing satisfactory levels.

2020 – The year of revolution is here, the time is now, and the moment is waiting to be seized. Advancements of the likes of artificial intelligence, machine learning, and 5G, await to take the event companies by surprise.

Gautam Singh

Author Gautam Singh

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