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The story of how we won our first award

By February 25, 2016February 4th, 2020No Comments

Remember the concert where your audience turned up in huge numbers and returned disheartened on learning that the star-artist didn’t show up? Weren’t you irked beyond when you had to run around communicating a last minute venue change at a recent tech conference you organized?


To put it into perspective, events result in two polar outcomes- a huge success or a dismal show. As an organizer, being at the receiving end of logistic and organizing bandwagon can escalate into a nightmare. It poses a threat to the very experience an organizer cherishes to create. How does one solve these intangible problem?s Are there key parameters which minimize last-minute uncertainties ? How can organizers enhance attendee engagement ?

It was an observation of these challenges faced by event organizers that set off Mangalam & Pallav, co-founders of AIDAIO, on an exploration into the nitty-gritty of events industry. As Pallav and Mangalam gathered insights from event organizers, speakers, attendees and sponsors, they found a dire need for events to go digital. And an even greater value in nurturing social communities around events. Pallav fondly recollects, “Carrot is an idea born in a conference!”

Managing last minutes changes is an issue that bites every event organizer. Schedules of events are printed weeks before the event. However they are susceptible to alternations, even on the day of the event. It was this pain-point that Carrot addressed in its early days. On its advantage, Pallav remarks, “Carrot apps are powered by AIDAIO’s powerful and flexible backend system.  It allows event managers to customize every bit of detail on the apps anytime, anywhere instantly. With Carrot, event managers gain control to publish content changes real-time and send instant announcements. It doesn’t stop here. You can switch on/off features, change app look and feel, moderate user content, support local language and much more in seconds. It’s the kind of control and agility that can empower every event organizer.”

Further he adds, “In terms of accessibility and adaptability, the platform gives an edge to promote event apps well in advance. Events don’t need to be constrained with app approval timelines with the ability to design and publish an app in ONE hour.”

Our efforts didn’t go unnoticed. In recognition of the innovative technology, product design, flexible solution, of Carrot, AIDAIO was recently shortlisted among the Top 10 Promising Start-ups by CII, at the Innovation & Entrepreneurship Summit in November 2015. This came a few months after being nominated in the Best Event Technology category at MICE Asia Pacific 2015, held at Singapore.

“It’s a milestone we are honored by to have achieved so early in our journey. We owe it to our partners & customers who adopted our solution early. They made us a part of their journeys, and became a part of ours.” said Pallav.

We are excited about the opportunities that lie ahead and can’t wait to continue challenging ourselves to produce valuable solutions for the event industry. Thanks to everyone who encouraged us and continue believing in us.

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Gautam Singh

Author Gautam Singh

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