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Valentine’s Day! Why Event Managers should look forward to this day?

By February 25, 2016 January 31st, 2019 No Comments

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Everything in this world boils down to one thing – Love. Love of a person, Love of travel, Love of food. This Valentine’s Day we unfold another genre of love that remains unrealized. The unspoken love between an Event Manager and their attendees.

Because we believe that unless there is a personal, “can feel your pulse” connection no amount of elaborate setup, yummy food, dazzling performances or gripping speeches will leave event attendees dreamy eyed. Success of an event should be judged by how attendees reminisce about it long after it’s over – How many memories were created? How many relationships were forged? How many old bonds were strengthened?

So here is our take on how you can gift your attendees the perfect Valentines year.

Woo them personally: Create a buzz around what you have to offer with your personal touch. Give them a personalized unique experience. How? Gone are the days of pamphlets and static websites that just gave out information. Find your attendees ahead of D-day and stay close. And what is closest to your attendees? No prize for guessing the answer – their mobiles. It’s the personal gateway for individual engagement in today’s world.

Entertain: Now that you have their attention don’t lay back.Events are vibrant, creative and lively with conversations and memorable connections. We believe and have experienced that it takes a lot of creative effort to inspire people’s behavior, So why not evoke your creative genius to entertain and engage your attendees until the D-day with groupie photo-contests? Or fun competitive quizzes to the lead up to your event? Have more ideas? We are listening.

Communicate and Commit: Don’t let lack of two-way communication weaken this budding relationship. When you give your attendees a glimpse of the promise you have made, they will have queries, doubts and inputs. In this kind of digital courtship, trust and comfort is set on the grounds of how much they know you and how much you listen to them. Give them real time updates. Solve their real time problems. Time, Place, Internet no barrier. Know more.

Welcome them to your Community:  Your community is where all your attendees are, where your team is and where your invited guest delegates are. You need to make them talk as one single community. We know that this will not only make everyone excited about the D-day, they will also have more take away in the form of friendships, networks and memories.

D-day/V-day/E-day: The day arrives when you beautifully wrap your event and gift it to your attendees. All your hard work will be worth every penny when your attendees are drawn into the magic that you put together. And you will know what they are experiencing, moment-by-moment. You will know what excited them the most, what made them happy and what made them think.

Valentine’s Day is for anyone you deeply care about. Be it your partner, your friends, or in the dazzling world of Events “your attendees”  – the 💗 of every event!

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Gautam Singh

Author Gautam Singh

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