45% of event planners say that event sponsorship is their biggest challenge when planning an event. Source
If you are one of these event planners, worrying about the budget for your next event, then fret not, you are at the right place.
Every sponsor does their ground work before agreeing to associate their brand with an event. Once that hurdle is crossed, they have to make it a successful sales campaign in terms of brand visibility and customer reach. Standees and banners at venues have become a thing of the past. There are so many of these, all around the venue, that the brand gets lost in the sea of billboards.
To stand out from competitors and grab more eyeballs, why not go digital? Smartphones have become a part and parcel of our lives, and we spend more time with these than with a family member or friend.
Most event planners today, consider event apps as an indispensable and integral part of their events. But have you thought about how you can make it a win-win for you and your event sponsors? Here are some features of the event app that enable you to do just that.
This is the entry point for the users to the app and thus offers a great opportunity it to make an unforgettable first impression. And the feather on the cap is that the coverage is maximum – because it is full screen. Moreover, every time users open the app, the splash screen with brand collaterals are displayed to them.
Once the user logs in, she gets to the landing screen where general information about the event is shared, also termed as the home screen. These rotating images are displayed on the top section of the mobile screen. A banner of the brand is displayed for around 5 seconds.
If the motive is to share details of your brand through website and contact details like telephone number email address etc., then highlighted partner listing is the best option. The sponsors can be classified into categories – for instance, Platinum, Gold or Silver Partners, and listed accordingly.
If you don’t want to share your space with anybody and want to be featured all across the app, then ad banners are your best bet. The brand is displayed at the bottom of the mobile screen and stays in the user’s view all throughout.
If brands are exhibiting their products in stalls at the venue, then the opportunities are much more.
Imagine a situation where an individual venture to a stall and she gets a custom notification about the brand and its products. Such services are striking as they grab the individual’s attention and drive home the point by exploiting the advantage of proximity. The notifications based on proximity require hardware to trigger the notifications, called Beacons. But if you wish to remove the overhead of hardware, then sponsored notifications can be configured to be sent at regular intervals.
Most events today share the floor map of the venue to make it easy for themselves and the delegates. Exhibitors can use it to their advantage by getting their stall highlighted in the venue map.
We have got you covered for the budget for your next event – one of the many things that you as an event planner worry about and definitely of the topmost priority. It’s up to you now to interest your sponsors by creating the best digital event sponsorship packages.
The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help with event sponsorship. You can also write to us at [email protected]
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