Category: Carrot

A Feature Focus on App Event Sponsorship!

45% of event planners say that event sponsorship is their biggest challenge when planning an event. Source

If you are one of these event planners, worrying about the budget for your next event, then fret not, you are at the right place.

Problem

Every sponsor does their ground work before agreeing to associate their brand with an event. Once that hurdle is crossed, they have to make it a successful sales campaign in terms of brand visibility and customer reach. Standees and banners at venues have become a thing of the past. There are so many of these, all around the venue, that the brand gets lost in the sea of billboards.

To stand out from competitors and grab more eyeballs, why not go digital? Smartphones have become a part and parcel of our lives, and we spend more time with these than with a family member or friend.

Most event planners today, consider event apps as an indispensable and integral part of their events. But have you thought about how you can make it a win-win for you and your event sponsors? Here are some features of the event app that enable you to do just that.

Splash Screen

This is the entry point for the users to the app and thus offers a great opportunity it to make an unforgettable first impression. And the feather on the cap is that the coverage is maximum  – because it is full screen. Moreover, every time users open the app, the splash screen with brand collaterals are displayed to them.

Banner Images

BannerOnce the user logs in, she gets to the landing screen where general information about the event is shared, also termed as the home screen. These rotating images are displayed on the top section of the mobile screen. A banner of the brand is displayed for around 5 seconds.

Partner Listing

If the motive is to share details of your brand through website and contact details like telephone number email address etc., then highlighted partner listing is the best option. The sponsors can be classified into categories – for instance, Platinum, Gold or Silver Partners, and listed accordingly.

Ad Banner

If you don’t want to share your space with anybody and want to be featured all across the app, then ad banners are your best bet. The brand is displayed at the bottom of the mobile screen and stays in the user’s view all throughout.

If brands are exhibiting their products in stalls at the venue, then the opportunities are much more.

Sponsored Notifications

Screen Shot 2016-07-30 at 12.04.21 AMImagine a situation where an individual venture to a stall and she gets a custom notification about the brand and its products. Such services are striking as they grab the individual’s attention and drive home the point by exploiting the advantage of proximity. The notifications based on proximity require hardware to trigger the notifications, called Beacons. But if you wish to remove the overhead of hardware, then sponsored notifications can be configured to be sent at regular intervals.

Floor Maps

Most events today share the floor map of the venue to make it easy for themselves and the delegates. Exhibitors can use it to their advantage by getting their stall highlighted in the venue map.

Conclusion

We have got you covered for the budget for your next event – one of the many things that you as an event planner worry about and definitely of the topmost priority. It’s up to you now to interest your sponsors by creating the best digital event sponsorship packages.

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help with event sponsorship. You can also write to us at [email protected]ida.io

Follow us @teamaidaio

App…Why its better to be Native and not Hybrid.

Why your app would be better by being Native and not Hybrid.

Have you ever lost your phone?

What’s the first thing you told yourself – “Hmm… I’ll find it another time. Not at this point.”

Definitely not!

Once you lose your phone, all other priorities go out the window. In today’s world that’s how much we value our mobile device. It’s with you every minute of the 24 hours.

That leads us to the question we need to ask ourselves as App promoters & App makers. If the value of a mobile device is so immense, shouldn’t Apps we deploy be more reliable, respond faster, and give all the answers your customers need as soon as possible?

Let’s skip the topic on why users download an App. 85% of consumers prefer mobile Applications over the mobile website – Source.

Don’t be the 15% who disagrees. So fast forward to once they download your mobile Application. What makes them keep it? Rather, the question to ponder and solve is how good is  user experience of your App – Only 28% say mobile Apps offer a better user experienceSource

In today’s “SnapChat” world, consumers expect snap reactions from their Apps. Apps that take full advantage of the built-in capabilities of their mobile devices – GPS, address book, camera, Bluetooth etc.,

Consumers want to chat real-time, view directions, set reminders, take pictures and much more. They use gestures, swipes, and are willing to uncover hidden actions that adhere to the guidelines of the respective platform. Your App needs to feel consistent with core native Apps on their devices.

Consumers expect proactive and relevant information within the context of their location at a particular time. Apps are expected to push personalized content based on their actions, with the ability to share content socially. App makers need to integrate emerging technologies like ibeacon, virtual reality.  Apps are expected to work offline and degrade gracefully – not show a loading spinner.

Let’s correct ourselves – these aren’t expectations anymore. This criteria will make or break the success of your App. The customer experience of your App is more important to your brand than you might think.  Apps that look great but perform poorly, will damage your brand.

79% of consumers would retry an App only once. Only 16% give it more than two attemptsSource.

You may get a chance to get it right once. but most certainly won’t get a second one.

Native app is the uncontested winner

The core of ensuring a great experience is using native Apps. Not hybrid ones that are HTML5 websites packaged into native wrappers. Can’t tell the difference? A simple eye test is to launch your Application in airplane mode and experience it., You are going to know the difference!

A few years back, it was expensive and time-consuming to build native mobile applications. In today’s ASAP world it’s easy to give up on getting a good App partner or choose a hybrid App approach. But with a platform like ours, cutting edge technology exist that provide custom branded Apps with authentic native experience at prices that translate to huge ROI.

Your users will DEMAND a great experience. They will open your App and expect it to be intuitive and responsive. Native Applications are the uncontested winner in both cases. To quote Mark Zuckerberg – “The biggest mistake we’ve made as a company is betting on HTML5 over native”

A long lasting relationship depends on the quality of each encounter – not just the first one. So do NOT compromise.

Event Marketing tactics for your Event App

You’re exploring event apps for your next event, but you’re unsure whether attendees will download your app? Do you feel that event marketing for your app can take up much of your time and effort?

According to EventManagerBlog, 29% of event professionals reported less than 35% of their attendees downloaded their event app. This is a real problem! Our experience shows that event engagement increases when at least 50% of your attendees download the app. Event apps can boost attendee engagement by over 77%.  Event apps also offer many tangible benefits for event organizers. Leveraging event apps can help you realize significant ROI from your events. We have seen that with some simple app promotion strategies, you can ensure upto 65% downloads pre-event.

App stats

Event App adoption

Yet most organisers feel that app marketing is an additional task at hand. Given your hectic schedules especially closer to the date of the event, you may feel overwhelmed with the task of promoting apps. Yet, to ensure that attendees download event apps, an app promotion strategy is a must.

The good news is that event app promotion is not such a hard task. There is but a little effort involved in ensuring app downloads.

Plugging in app promotion as part of event marketing strategy can help you create a much better impact.

App promotion methods are subjective to the type of your event. Listed below are some of the simple event marketing steps for your app that we recommend . Consider these for promoting app downloads and adoption.

App availability before event – Ensure apps are available for download at least 2 weeks before your event. Look for event apps that offer the flexibility to change content without the need to publish the app to the app stores.  Also see the event app with rich, relevant event information. Your attendees don’t want to download an app that is blank, and with no relevant content.

Email marketing about the app – When you send out EDMs to your attendees, speakers, and sponsors, include a short highlight about the event app. Sending out one or more exclusive emailers detailing why your attendees need to download the event app can also be helpful. Plan for these EDMs in the 2 weeks lead up to your event so it stays fresh in your attendee’s mind.

Integrate with Social Campaigns – Looking at app promotion as an isolated activity is a rookie mistake. When you have your social handles, print & broadcast media active, you don’t need to look further. Plug in your app promotion content into these channels. Introduce event app details

Familiarity – When you are familiar with the features of your event app you can influence your audience effectively. If you don’t use the event app yourself, it can be quite pointless to ask your audience to do so. So make sure you and your on-ground team downloads and actively use the app.

Content – Keep your app content up-to-date. Keep your attendees’ interest alive even pre-event. Publish event trivia, photos from event planning, quotes from speakers, and all event related updates. Make sure that your attendees look forward to seeing fresh content every day.  Interesting, relevant and timely content is a great way to trigger app promotions.

Incentivize attendees – Educating attendees about the value of the event app is one way to trigger app promotions. In addition, you should also consider other incentives.  Offer special discounts, goodies, VIP check-in, special seating. Running contests in the app for early adopters can help create a buzz, that could trigger organic downloads.

At-venue app signage – Make your event app visible. Provide a chance to download the app during the event.  Printed posters of the app at registration desks, QR codes to app URL on delegate kits, app details on event background displays, short announcements etc. can help promote adoption.

In-session promotions – Reminding attendees to rate sessions or post questions will encourage app usage and downloads during the event.

Create a community  – Don’t stop at pushing information. You want your attendees to engage with your content. Once you reach a certain threshold of users on the app, start publishing polls, or posts seeking inputs from your audience. Use data from these polls to attract other attendees to also download and participate in the event community.

Conclusion

Do not just focus on creating an event app – focus on creating the experience around your event app. Promoting an event app does not need to be an isolated activity.  When you channelise a small percentage of your event marketing efforts to include event app promotion, it can positively impact app adoption.

About Us

The AidaIo platform is focused on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. If you’re looking for more ideas on rolling out an event app for your next event, visit our website www.aidaio.com. You can also write to us at [email protected]

Benefits of Event Apps

We bet your events are informative, engaging, and fun. But do you continue to rely on printed material for distributing event information? Do you still use outdated technology for communicating with your attendees?

event manager adoption image smallAttendees today have high engagement needs but low attention spans. They are smart, and are eager to converse. They carry smart phones and embrace technology with ease.

Why then are your events still in the era of printed-paper?

It is indeed time for you to consider an app for your next event. There are many benefits of rolling out a mobile app for your event. We have listed a few of these below.

  1. Go Green, Go Paperless

Every event needs to distribute information about the program, venue layout, partners and promotional material, banners etc.  Printing may not be the most important item on your cost cutting list. Yet they have a larger impact on your responsibility to environmental sustainability. Besides, no one ever wants to go through a conference carrying a load of papers. Go Green. Now.

Putting up event information on a website isn’t good enough. Especially given the flaky nature of Internet in-venue. Mobile apps can easily be the channel for your event information. Go for the ones where you can publish last minute changes with ease. Your attendees must be able to access event information even when offline.

agenda1

  1. Stay tuned to Event schedule

Every event manager has had last minute changes to make in the program. Speakers cancel at the last minute. Partners may need changes to their promotional material.  Why go through the hassle of re-printing event material, when you can make changes in a few seconds?

Moreover, digital content is interactive and real time. You can push notifications and announcements through the app. You can even integrate your social channels with your app for a seamless end to end engagement experience.

  1. Why start your event with a long queue ?

Every event begins with a really long queue. Your attendees wait in frustration, while your registration desk tries to sort through piles of registration badges, and lanyards.  Why start a great event with frustration ?

Mobile apps can create digital badges through QR codes. You can even issue your food coupons or limit access to sessions through these digital badges. Offer special treatment to your prominent guests or key speakers. Be notified of their arrival, and check-them in automatically.

  1.    A digital emcee 

Let your attendees take complete control of their schedules. Attendees can create their own schedule by choosing lectures of their interest and get reminders for the sessions chosen.

Sitting in hall A, an attendee can now know what lectures are running in other halls.

They can also take notes in session. They can download presentation material. They can post questions too. Your event app can become a digital emcee.

networking blog image 2

  1. Create an Event Community

Networking is a big part of every event. People attend events just to find the right people to meet, network and socially engage with.

Why not help your attendees network, setup meetings, reach out to your partners, and even reach out to you with ease ?

Event apps have created a new way of engagement that was previously non-existent in traditional events. Attendees can discover fellow delegates, chat, post comments & photos. They can respond to live polling, participate in games, and engage in conversations. As your attendees engage and network, you can glean powerful insights into their likes and dislikes, and trending topics. You can use these insights to respond and react fast.

  1. More value for your Event Partnersnetworking blog image 1

Your event partners can get a themed digital booth in your event app. Attendees can view digital promotional content, sponsored notifications, product brochures, videos and much more. They can also reach out to your partners through the app. This is a great way for your partners to capture leads. What better way to show your event partners a great event ROI?

If you need more information about how Carrot apps can help your next event, reach out to us now.