Hosting a corporate event is not as candid as you might perceive. It requires a lot of planning, coupled with true hard-work & dedication to hosting a grand show. In the recent past, the competition for corporate conferences has gotten fiercer than ever. This is because the sheer volume of corporate events is on a serious surge. Be it startups or well-established household brands, both are holding seminars and conferences to take their recent product or service to their prospective customers. In this article, we explore how an event app can drive engagement at your next event.
So, if you are planning a corporate conference or event, it is a given that you have to go that extra mile, leaving no stone unturned to make your event a tremendous success. Here are some of the things you have to mull over when planning for a corporate conference or event-
- Formulate Your Goals & Objectives
- Decide A Rough Budget For The Event
- Select a Format & Theme
- Pick a Location, a Venue, and the Vendors
- Decide on the Date of the Event
- Find an Experienced Host For the Event
That’s quite a bit already! Once you have devoted great efforts in organising every aspect of the program, now it the time you must think of genuine attendee engagement, and why not? Because this is the reason you are spending big dollars, there is no point in speaking in front of a countable crowd as you won’t be able to gain anything.
Promoting a corporate event is an uphill task
Well, there is nothing more valuable when building brand authenticity than being in the same room with the people you want to connect with, but it only happens if your marketing strategies are up to the mark. While, organising a corporate conference means hard & smart work, one of the biggest challenges when pulling off a grand event is its promotion. You need to deduce a promotion strategy that builds trust and credibility among your target audience, influencing them to be a part of the ceremony. Just look at the number, a year back PepsiCo hosted an event at Super Bowl, and it was revealed that to make their show a global hit, they invested 40% of their event budget on digital marketing strategies. So, it is clear that promoting your corporate event is indispensable in your road to business and brand glory in today’s cut-throat competitive era.
How event apps can help in increasing attendee engagement
The world of technology over the decades has evolved significantly, no wonders nowadays we have smartphones, the father of all gadgets to do several things. These include shopping online just with a few taps, playing games, checking out our favourite web series, and the list is just about endless. Today, there are dedicated Android & iPhone Apps offering great convenience to our lives. Not only on the personal front, but smartphone apps are also aiding both small and large businesses to take their brand forward, as there are event engagement applications to drive greater attendee engagement at their corporate event.
Before we go any deeper, it is imperative to know what an event app is. An event app is an ultimate, powerful tool to drive attendee engagement at your public conference or event. These event apps come with a host of functionalities, spanning from marketing the event to letting your attendees access your conference even on the move. Modern event apps are power-packed with a broad spectrum of valuable features for assuring attendee convenience and improved attendee engagement. An event app’s primary objective is to provide all the necessary information concerning the event, making it readily accessible for your target audience.
Drive Engagement, Derive ROI
A capable event app has many result-driven features that have the capabilities to transform your public meet into a mega big-brand event. A dedicated event app boosts interactivity among your potential attendees and provides various functionalities for effective attendee engagement.
Now, coming to the million dollar question, how an event app can drive attendee engagement? To solve the dilemma of yours, whether to invest in an event application or not, here we list the 16 ways an event application can be a game changer. So, scroll down to take a look at the highlighted key points-
Highly Target Marketing With Event App
Your marketing will be definitely going to be more precise if you are targeting people those are already interested in your event. When you have a powerful attendee engagement application, you can completely tailor it to suit your business bespoke needs and requirements. You can easily create and customise guests list based on the interest levels of the participants, and have great attendee engagement.
Push notifications at Will
Gone are the days where you needed to send an email for every change in the event schedule. Send out quick updates to engage your potential attendees via push notifications in your event app. With advanced deep linking within event apps from providers like AIDAIO, you can even link polls, contests, surveys and more in a push notification, driving up engagement is as easy as a tap on the screen.
An event app let you develop a dedicated channel for engaging with attendees of your event. Those who are interested can sign up for your company’s mega show. The app can be productively used to promote your event to your specified audience. By investing in an attendee engagement event app, you can conveniently connect with people who are part of the event. This establishes efficient communication; saving time and money.
Establish an Attendee Network
An event App provides an organiser with the ability to create an attendee network, where your participants can connect with one another and share their thoughts. The attendee engagement application will help you establish a community, so if you are hosting regular events, then it can further boost your engagement. Attendees can post on the activity wall, chat with each other, participate and compete in contests and take advantage of matchmaking functions of the event app.
Easy Event App Customisation
With a dedicated event app, you can have as many modules you want to have, in line with the needs of the event and the kind of the show you are hosting such as the celebrity events, rock event, etc. The event App will provide the organiser of the event with a wealth of features that make the customisation of the event breeze-easy, helping them engage their attendees with a razor sharp focus. With the AIDAIO drag and drop event app builder, customisation of the app on the fly is a breeze and changes reflect in the attendee’s event app instantaneously.
Instant Content Updates
Whether you are launching a product or holding a seminar, there is often a scenario out of the blues when you have to make one last-minute change. Sometimes the timing of the event has to be changed, the speaker needs to be switched, so you can keep the participants of the event informed even “on- the –go.” With instant updates by the dedicated event App you don’t have to confront big difficulties in connecting with your audience. With the AIDAIO event app builder content or structure of the event app can be updated instantaneously without the attendees having to update their apps.
Multi-track & personalised agenda
Event apps let attendees save their favourite sessions to a personalised agenda , thus boosting interactivity. An event App will ensure the participants are up to date with the show and its various activities and they can save their favourite sessions to their personal agenda. Advanced event apps like the AIDAIO event app can also send attendees personalised reminders before their favourite sessions are about to start.
Social Media Promotion
Majority of the event Apps comes with social media functionality. This means, the content in the event app can be cross posted to popular social media channels like Facebook, Twitter, Pinterest, therefore your business has a powerful marketing opportunity.
Get More Organised
With an attendee engagement App, you can get more organised; it acts as a single platform that lets you store vital information about the event. This involves scheduling every minute detail of the show, spanning from the speakers, the location, sponsors, and so on. With just one glance you will able to find the information you want easily, avoiding any sort of confusion.
Managing Multiple Events
When you are handling a number of events over the course of time, then an event App is worth an investment. With just one click you could find the list of the participants and track message threads easily. An event App will give you the power to keep a tab on each and every event with just a few clicks. After the conclusion of the event, you can post event activities for greater customer engagement for the upcoming shows.
Feedback is integral to improving event experiences. But, more often the reviews and ratings go into the trash bin. Therefore an event manager is required to find a way to collect and manage data in a systematic manner, an event app is the answer. Once the participant has attended the event, they can go back to the event app to rate their experiences. The feedback you get can be analysed for creating a more tailored event the next time.
This feature gives attendees the power to have their say in the event through live polling. Publish targeted polls to gauge the sentiment of attendees at the push of a button. Advanced event app builders like the one at AIDAIO let you even project the responses on screen or stage.
Event App Gamification
What better way to drive engagement than a leaderboard of top contributors at your event? Grant points and badges to attendees that post on the wall, participate in polls & surveys, play treasure hunts and visit exhibitors. It’s all possible with advanced event app builders like AIDAIO. A few good prizes for top contributors will go a long way to boost engagement in your event app manifold.
Some event apps come with built in features facilitate business lead generation. eg the AIDAIO event app builder has a built in personal QR code for each attendee and exhibitor. A simple scan of a potential lead’s QR code via the app adds them to your contacts and the system sends you the entire list you have collected at the tap of a button. No more lost business cards!
Monetising the Event
There are certain attendee engagement Apps that allow you to better monetise your event and getting sponsors. You can easily add sponsor Ads & banners, sponsor splash screens and other sponsor specific section to the application in a seamless manner. This showcases your sponsors to their potential customers and facilitates conversation and engagement between the two.
Event Analytics & Reporting To Monitor Engagement
You can do with so much with an event App to know the customer engagements. This includes analysing the virtual poll results, the likes, speaker ratings and much more! This will support you to formulate a more impactful and engaging content for the event the next time.
To Sum Up
From the above-mentioned pointers, it is no brainer to conclude investing in an event App to promote your product launch is a stealer deal. So, don’t think or rethink any further, just reach out to AIDAIO, a company echoed with great trust and admiration in the industry of event promotion & marketing. They provide tailored solutions to make your show rewarding in terms of attendee engagement and profits.