Category

Events

Feature Focus : Smarter Push Notifications

By | Mobile

Contrary to popular belief, 50% of mobile users see Push Notifications as helpful! Survey

Push notifications are great to engage and re-engage. Take a second to ponder this – how do you decide, during your busy schedule, which app to engage with? Which is the screen on your phone that you view the most? Your mobile’s notification screen! Push notifications are a powerful form of mobile marketing and communicating the relevant content to users.

Problem

“With great power comes great responsibility.”

If you get too “pushy”, you will get booted. On the other hand, if you under utilise push notifications, both you and your customers lose out on value. We all know people who uninstalled an app just because too many notifications kept flooding their phones. So let’s look at how push notifications can be used smartly and made more helpful and user-friendly.

Personalised notification

Push notifications need to be targeted at the right user groups at the right time. The key to this is to make them ‘Personalised’. No one wants to read a generic ‘broadcast’ message – not every day! Talk to your consumers, use your analytics to learn their needs and behaviour. Present them with benefits to choose from. For example, do they need a reminder of the session they RSVPed?  Do they want recommendations based on interests? 

Interactive notification

As important as it is to make it personalised, your notifications need to drive your target audience to take action. Traditional notifications alert the user when a message comes in, but you couldn’t do anything without leaving your current activity. With upgrades to Android & iOS, users can reply or take action on a message within the banner. For example, when you push a poll as a notification, attendees can answer it from the notification screen itself, even if they might be reading news on another app.

Interactive-push-notifications

Image notification

A picture speaks a thousand words. This age old saying stands true, as humans are visual creatures who tend to comprehend and respond more to visual stimuli. Send notifications with an eye grabbing image and you will hit the bull’s eye.

Image-push-notifications

Deep-link notification

How many times have you received push notifications and on-tap, they take you to a screen that has no relevance to the message? Start deep-linking your push notifications. Deep-linking takes users to a specific area within the app instead of simply loading the app. For example, if you want to inform your audience about an exciting poll, make sure that once they click on the notification, it takes them directly to the poll, not the home screen. This will ensure a higher number of people participating in the poll.

In conclusion

Studies have shown that on average, push notifications are two times more effective than email campaigns. They can help you bring back users to your app, increase engagement, sales and retention. But don’t over do it. It is critical to utilise analytics to evaluate effectiveness of your notifications and iterate. Make sure you create messages that hold value to the end user. Leverage advanced techniques as listed above to create an impact and ROI for your brand. With the latest updates on both Android and iOS (Apple), brands have immense power to increase their lifetime value with their customers.

So next time, don’t just “PUSH” a notification, go beyond it!

About us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.

Follow us @teamaidaio

How AIDAIO made Tesco Foundation Day 2018 a digital success!

By | Events

Backstory

Tesco Bengaluru is the only international technology and retail operations centre for Tesco worldwide. They make the Tesco experience better for millions of customers, and simpler for over 4,60,000 colleagues around the world. Keeping the organisation connected and engaged the world over is critical to Tesco’s continued success.

The Goals

1. Launch an app at a Tesco event that keeps the attendees connected after the event.

2. Use the app to ensure a smooth check-in experience for every attendee at the event.

Tesco Business Services wanted their Foundation Day to help connect event attendees through an event app so that they stay engaged even after the conference. Additionally, they wanted the event to be a great experience for their employees and wanted to ensure a smooth and seamless event check-in and registration experience.

 

The Result

The AIDAIO event app, branded for Tesco, coupled a seamless check-in experience with the ability to help attendees connect and engage successfully.

All the attendees were successfully checked-in in record time. The entire process for all 2000+ attendees was done in less than 30 minutes. That averages to under a second spent on each person! The branded Tesco Event App helped attendees to view the agenda and speaker list, as well as share and post content in the app with ease.

What’s more, the participants who met at the event found each other on the app after the event and continue to stay connected till date. The app is multi-functional and has turned out to be a great investment!

 

I just want to say that this is a wonderful thing that you guys have done because the app was so cool, I was able to see the agenda of the program, check-in solutions…it didn’t take me too long, just have to walk in. It was really a fantastic job.                                                     Richard Johnston – HR Team

 

How did an app connect an organisation this large?

With a clever combination of pre-event content to build excitement for Foundation Day, interaction through live polls, engagement with speakers through live Q&A during sessions and much more. Additionally, the app also gathers data that gives Tesco insights into what sessions and themes their employees are most interested in and sets them up for success in all their future events and employee engagement activities.

If there’s a company that’s mastered the art of employee engagement, it’s Tesco Business Services. We’re glad to be partners with them on this journey!

 

Don’t Underestimate The Influence Of Event Technology

By | Events

Introduction to Event Technology

If a question that’s on your mind is “How can event technology enhance an event’s experience?”, then the answer is – The possibilities are endless!

Event apps, registration microsites, check-in solutions, social walls, surveys, audience polls, live Q&A, gamification, augmented reality, virtual reality, iBeacons — the list goes on. Often brands, event organizers and event owners are unaware of the impact event technology can have on the event, the audience, and the event ROI. The great news is that we can now measure this impact in real time and adapt to the ever-changing requirements of an event – from concept to post-event.

Let’s take a quick look at how we can achieve #BetterEventTech.

event technology

Before the event

Even before the event starts, you should keep the event on top of everyone’s minds. This is where event technology starts coming into play. You should connect with your attendees, speakers, sponsors and other stakeholders at a whole new level!

  • Registration: Provide a quick and easy way to register for your event with a responsive website. We recommend QR Codes for confirmation since they are cost-effective.
  • Event app: Launching an event app is the next crucial step. Ensure there is initial event information on it. Once you get the event app, you need to generate some buzz. It’s a great way to engage with participants several days ahead of the event.
  • Private Social Wall – Within the Event app, generate hype for the event. Share videos of speakers and post-invitation messages. Encourage users to post pictures and videos, and engage with the content by liking and commenting on it.
  • Polls – Conduct polls to know your audience – seek opinions on the content of the event, ask for feedback on pre-event activities, gather preferences and more.
  • Alerts – Pique curiosity by sending notifications about sessions, keynote speakers, in-app contests, and agenda updates. An admin’s app will allow you to create all these while on the go!
  • Agenda – The itinerary, schedules and scientific programs are extremely critical for your attendees. Each attendee should be able to personalize their own schedule and plan how they’re going to get the best out of the event.

qr-code event

During the event

Event day is always tense! The day of the event can be nerve-racking! It should be fun and memorable for everyone — including you! Let technology be your workhorse – from check-in to engagement, to interactions, to collecting on-ground data. You should get to focus on the show.

  • Check In – The first impression is the best impression. No one likes long queues. A good event check-in solution should identify and scan an attendee within seconds. Nothing is as pleasant as a hassle-free, quick check-in. You can even take it one step further – send a personalized welcome message to each attendee!
  • Live Q&A – Imagine a session or a panel discussion where the audience gets to chime in too! Increase engagement during the event between the speakers and the audience. The audience can post questions through the mobile event app, and these can be projected post-moderation.
  • Audience Polls – Hold the attention of the audience throughout the event by interacting with them directly. Have the audience choose winners, let speakers seek opinions during their sessions, and much more.
  • Lead Generation – Continue using the attendees’ QR codes to capture their interest in booths and to track when they have checked in at sessions.They can also use them for lunch and dinner coupons.
  • Feedback – Make it easy. Make it offline. No paper.

Event APP Agenda

After the event

The biggest benefit of using event technology is the ability to engage with attendees even after the event. All of the data is gathered on your platform from before the event to D-day. This can range from how many people attended, what parts of the event they found most interesting, their feedback, and more. You can continue engaging with attendees about upcoming events, latest news, pictures from the event etc.,

Event technology is a powerful tool that provides a quicker and cheaper alternative to traditional methods to achieve your goals.

Want to see proof of how technology can really help you set a trend for your event? View the full case study to see how Tesco became part of the #BetterEventTech family.

Supercharge your way to #BetterEventTech.
Sign Up to create your event APP in minutes!

 

Four ways festivals can benefit from event apps

By | Events

A question we get asked often by Event Organizers is –

“How would an Event App benefit my festival ?”

 

Here is a handful of ways event apps can be an amazing convenience tool and add value to both festivals and fairs. Ensure you are using the Event app to reap ALL these benefits to maximize the ROI of it.

 

Hassle-free Ticketing – Booking tickets for the festival has never been so easy and effortless. Festival-goers can view and book deals & packages on the move.

 

 

 

Boost Sponsorship – Over 100 Festival Apps (powered by AIDAIO) have helped festivals reduce their on-site staff and going paperless. For this reason, it has helped to reduce costs by 30%. Additionally, it creates a platform to generate revenue from sponsors by selling in-app banners, splash screens, notifications and more.

 

 

 

Inspired Audience – Help your audience have the time of their lives by informing them about the festival’s calendar. Let them know when their favorites are playing! Introduce the newer ones by sharing youtube videos and much more.

 

 

 

 

 

 

Event Content goes mobile – Make your app the go-to place for all your content instantly. Get announcements and directions to important locations and don’t forget to include emergency information in the App!

 

 

 

 

 

 

The bottom line is that mobile possibilities are endless. Don’t use it to only replace paper or brand visibility. Or even worse a replica of your website!

Also, check out these blogs if you Have a conference or Tradeshow?

Contact us:

Do you want to know more about how we can help you in delivering a digital and seamless event experience? Visit us at www.aidaio.com. Another way you can reach out to us is to write to us at [email protected]

Tradeshows: 4 ideas where Event Apps will be benefitial

By | Events

A question we get asked often by Tradeshows and Expo managers is-

“How an Event App would benefit my Tradeshows?”

There are a handful of ways event apps can be an amazing convenience tool and add value to both exhibitors and visitors. Ensure you are using the Event app to reap all these benefits to maximize the ROI of it.

Happy Exhibitors – Empower your exhibitors to get discovered, increase booth visits, target notifications to visitors through exhibitor listings linked to an interactive floor plan.

Buyer-Seller Connect – Utilize the APP to provide exhibitor content with product brochures, videos & pre-show brand information to your visitors. This, in turn, facilitates better connections, booking meetings and did we say an additional revenue for you?

Instant Lead Generation – A simple APP survey recently run on an APP (powered by AIDAIO) generated over 5000 leads. So don’t just list the exhibitors. Make it interactive with sponsored polls, giveaways, contests besides an in-app contact exchange and much more.

Save Money, Earn Money – Over 100 Event Apps (powered by AIDAIO), have helped tradeshows and expos by going paperless and reduced their on-site staff. This, in turn, has reduced their costs by 30%. Additionally, it creates a digital advertising platform for all exhibitors to promote their brand.

Also, if you have a conference then check out this link.

The bottom line is that mobile possibilities are endless. Don’t use it to replace paper or improve your brand visibility, or worse a replica of your website! To know more about mobile apps, click here!

About Us

Aidaio’s platform focuses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help your tradeshows and expos. You can also write to us at [email protected]

4 ideas for conferences & meetings to benefit from Event Apps

By | Events

A question we get asked often about event-apps in conferences and meetings is –

“What can I expect from an Event App for my conferences and meetings?”

We would like to share a handful of ways event apps can benefit you and everyone else at your next conference or meeting. Ensure you are using the Event app to reap ALL these benefits to maximize the ROI of it. Four ways event apps will benefit conferences & meetings are:

Happy Participants  – Worried about long registration queues? last-minute changes? sessions that run over time? are speakers being late? sponsors wanting visibility? Your App will open up new lines of communication amongst attendees, sponsors, speakers & planners like yourself.

Event Content goes mobile – Make your App the hub for all content. Provide instant updates right in the palm of your audience. Measure the pulse on the ground with instant polls and feedback. In any case, Don’t forget to Include emergency information in the App!

Save Money, Earn Money – Over 100 Event Apps powered by AIDAIO have helped events by going paperless & reducing on-site staff. As a result, this has reduced their costs by 30%. Additionally, the App creates a digital platform for your Partners & Exhibitors to increase visibility and promote their brand.

Facilitate Networking & Participation – Create a digital community around your event. Use the App to connect attendees using our intelligent matchmaking based on their interests. Let them share their thoughts in a public event feed, through private messages or in social media.

All things considered, mobile possibilities are endless. Don’t use it to replace paper, brand power or even worse a replica of your website!

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a wide range of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help better your conferences and meetings. You can also write to us at [email protected]

Feature Focus : Gamification for your Users

By | Mobile

Gamification – the millennial buzz word that has garnered a lot of attention of late. Google it up and Wikipedia will be the first to add it. “Gamification is the application of game-design elements and game principles in non-game contexts.” Is there a better way to state it!

To put it in other words, gamification makes mundane tasks interesting, by awarding the users points or badges, taking them a level up and nudging their competitive bones.

Problem

Any platform where a lot people from different backgrounds are involved, constant and overall engagement is always an issue. It becomes all the more incommodious when the stakeholders involved are from different cultures and languages. It becomes quite challenging to draw users from their shells and to make them a buzzing part of the community.

Gamification Solution

However, as humans, constant and most importantly, instant gratification reassures each one of us. Like any conventional gaming platform, bring that to apps, and reward points to users based on their activities and interactions.

Points – User actions on a mobile app include adding posts on the timeline, sharing their responses through Polls, Quizzes and much more. Use this to your advantage by awarding points on the basis of the complexity of the activity performed.

Levels – Based on the points secured by the user, they can be taken a level up or down. As they participate and engage more, they move ahead and cross levels and so does their sense of achievement and competitive drive.

Badges – On the basis of these levels, users can be awarded badges. Initially, they could be tagged as Beginners and as they accumulate more points, badges such as Advanced, Expert, Guru can be awarded. Badges can be displayed on the user’s profile where their achievement are tagged and displayed.

Leaderboard – Users can then be ranked on the Leaderboard according to their points. This makes them wary of others achievements and motivates them to participate more. If the users are teamed up, then the leaderboard drives home a sense of community and team spirit.

Conclusion

All things considered, gamification if used right, can build a sense of community among the users and encourage them to be active contributors. If the tasks are annoying, then no matter how many ever points are awarded, the app will fail to indulge its audience. Instead of a single massive end goal, award points at regular intervals so that they do not lose interest or sense of achievement and move on. And always make sure that users are not just participating for the sake of flaunting their points.

Conveyed right, these user actions can also provide feedback for your business. Gamification can be the next big thing for your business by increasing efficiency and interactivity. Make sure you capitalize on it!

About Us:

The Aidaio platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aida.io to know more.
Follow us @teamaidaio

Feature Focus : Digital Social Walls

By | Mobile

73% of event planners say social media is a MUST-HAVE for their event – Survey

Clearly a majority of event owners, event planners & event organizers have embraced social media to market their events. But using a HASHTAG to attract and promote is scratching the surface. Very few events have realized the Power of the Hashtag DURING events.

 

Problem
Twitter, Instagram, Youtube and now SnapChat have gained popularity in Corporate conferences, Tradeshows, Weddings, Incentives and just about any large/small congregation. But is your hashtag being utilized by ALL attendees? We track tons of event hashtags, but less than 2% attendees use it at the event and most posts/tweets are by your social media agency. Yes it is that low! Why? Our experience clearly indicates LACK of gratification.
Adding live projections boosts contribution by as much as 300%.

Digital Walls – Social and more

2 essentials of any social media campaigns are hashtags & content. Digital walls collect this social media footprint in real time, including posts, images and videos into one interactive visual. These dynamic visuals are displayed at-venue that encourage people to share for a chance to show up on display. Don’t forget you can gamify it . Read more below.

An additional boost can be provided by integrating your mobile app to social. Using solutions like ours, users tweet with your hashtag directly from the app in addition to the private activity wall of your brand in the app. Our data has shown 10x more engagement with private activity walls compared to social media.

Using Social Walls your hashtags will no longer get lost inside a social bubble. And did we say you get to moderate ?

How our clients used Digital Walls ?

    • A Popular Singer took stage only after a certain number of tweets were posted by the audience LIVE. The Digital wall was used as a countdown while audience saw their own tweets projected.
    • Run photo contests with physical objects that are branded. For example. Instead of handing out free goodies, exhibitors asked visitors to Instagram a selfie with their brand
    • The Bangalore International airport used Digital Walls to get audience to engage which lead to the hashtag trending.

Reach out to us for more use-cases and a trial.

Give your #Hashtag a Purpose
About us
The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.
Follow us @teamaidaio
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Event ROI : Actionable metrics for Speaker evaluation

By | Events

It has always been a challenge for meeting and event owners to create Event ROI that is meaningful. With the onset of Big Data this challenge needs to be addressed with Actionable ROI and not restricted to Vanity metrics.

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do reach out at [email protected] or tweet us @teamaidaio.

So here we go with Part 1 – Actionable metrics for Speaker evaluation

You : Were the Needs met ? | Visitor : “I accomplished my goal”

  1. Did the session cover the topic announced ?
  2. Did you get enough time to ask questions ?
  3. What is the best idea you heard in the session ?

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Did the Speaker communicate effectively ? Was she or he too fast ? too slow ?
  2. Did the Speaker share their social credentials & presentation(s) for post-event reach?
  3. Did you provide easy tools to interact with speaker ? Live Polls etc.,

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. Did speaker’s talk involve fun interactive content like videos, case-studies etc.,
  2. Did you gratify attendees to participate in LIVE polls & quiz ?
  3. Would you recommend the session/speaker to someone else?

7 Fascinating facts about Apple from WWDC 2016

By | Mobile

The Apple WWDC 2016 concluded yesterday. A ton of exciting announcements – link . Lots of analysis already out there about it and we will soon have ours.

In the meanwhile here are 7 mind-blowing facts about Apple that Tim Cook talked about.


72% first-time attendees this year(2016)

9 Year old Anvitha Vijay is the Youngest developer at WWDC 2016. 

In 8 years number of apps in Apple app Store rose from 500 to 2 Million. 

130 Billion App downloads till date. 

Siri Caters to 2 Billion requests per week. 

15 billion apple music subscribers. 

6000 tvOS apps on Apple TV within a year 

BONUS : 5 Non-white men presented