Category: Live Q&A

How AIDAIO made Tesco Foundation Day 2018 a digital success!

Backstory

Tesco Bengaluru is the only international technology and retail operations center for Tesco worldwide. They make the Tesco experience better for millions of customers, and simpler for over 4,60,000 colleagues around the world. Keeping the organization connected and engaged the world over is critical to Tesco’s continued success.

The Goals

1. Launch an app at a Tesco event that keeps the attendees connected after the event.

2. Use the app to ensure a smooth check-in experience for every attendee at the event.

Tesco Business Services wanted their Foundation Day to help connect event attendees through an event app, so they stay engaged beyond the conference. Additionally, they wanted the event to be a great experience for their employees, and wanted to ensure a smooth and seamless event check-in and registration experience.

 

The Result

The AIDAIO event app, branded for Tesco, coupled a seamless check-in experience with the ability to help attendees connect and engage successfully.

All the attendees were successfully checked-in in record time. The entire process for all 2000+ attendees was done in less than 30 minutes. That averages to under a second spent on each person! The branded Tesco Event App helped attendees to view the agenda and speakers list, share and post content in the app with ease.

What’s more, the participants who met at the event found each other on the app after the event, and continue to stay connected till date. The app is multifunctional and has turned out to be a great investment!

 

I just want to tell that this is a wonderful thing that you guys have done because the app was so cool, I was able to see the agenda of the program, Checkin solutions..it didn’t take me too long, just have to walk in. It was really a fantastic job.                                                     Richard Johnston – HR Team

 

How did an app connect an organization this large?

With a clever combination of pre-event content to build excitement for Foundation Day, interaction through live polls, engagement with speakers through live Q&A during sessions, and much more. And there’s more than meets the eye – the app also gathers data that gives Tesco insights into what sessions and themes their employees are most interested in, and sets them up for success in all their future events and employee engagement activities.

If there’s a company that’s mastered the art of employee engagement, it’s Tesco Business Services. We’re glad to be partners to them on this journey!

 

7 Ways to enhance your Event Agenda App

If you’ve ever had an event app, you will know the importance of the Event Agenda feature. The agenda is the first feature everyone expects when they get their event app. They use it to highlight rich speaker profiles, description of the session, personal reminders, rating & feedback, and attaching documents.

The agenda has often been confused as a feature that can only be used to inform attendees. To enhance your event experience in far more interactive ways, the agenda feature really helps. Let us show you how.

Interactive Event Agenda Features

Live Q&A

During panel discussions or speaker sessions, the Live Q&A feature is very helpful. The audience can ask questions through the mobile event APP. Projection of questions happens post-moderation. This is a fun and interactive way to engage with the audience rather than using an old-fashioned method of the speaker individually choosing a member of the audience to ask a question.

Live Q&A

Individual/Group Chat

During the event, since the speaker doesn’t have time to answer or point out to every nuance of his speech, it can be hard for an attendee to follow. To rectify this dilemma, we have enabled the chat feature on the event agenda. Here, the audience can chat with their fellow attendees and discuss topics that are related to the session.

Session Check-in

For some event owners, its vital that they know the number of people attending a session. Such event analytics are necessary for a lead generation platform, limit the session to a selected few and so on. Using the event agenda, we can integrate it with our check-in and help the event owners and organizers get this crucial data. Before attending the session, with the event agenda, all the attendee needs to do is scan the QR-Code and get approved. Instantly, the data will get uploaded to the system for analysis.

Live Polling

To maintain the interest of the attendees, you need to interact with them during the session. Live polling is a brilliant way of getting opinions from the attendees and making them invested in the session. For example, during a session, the speaker can pose a question to the audience and based on their viewpoint they can answer accordingly. Projecting this on to the main screen to see the live result is what makes it interesting!Live Polls

Personalized Agenda

There are times in events where there are many sessions in the same time slot, a limited number of seats and etc. To commit to one of these sessions, the attendees need to know the time and description of it. Once they identify the session they want to attend, they can click the RSVP button and then register themselves. This ensures that they have a chance to attend the event and it also provides the event organizer with real-time data on how many people have registered.

Video/Note-taking

When attendees come into a session, expecting them to have pen and papers is a big ask. Note-taking is an important part of any session! Depending on their preference they can either write them down or take a video. What makes it really interactive is that they can share their notes and views with the fellow audience!

 

Event Agenda App

Sponsored sessions

There are many ways one can highlight the sponsors of the event. It can range from banners, ads in the event and etc. The problem with this is, not many attendees will remember them since it is not their main concern. An Event Agenda APP can power your sponsors better. Since attendees will constantly be on the event app, you can market your sponsors in their agenda. In each session, the attendees will get to know either in the description, through images, banners in the app of what that sponsor does. The analytics you get from this will really be helpful to them.

Conclusion

To interact with your audience and not just inform them is what makes a successful event agenda. Getting raving reviews is the whole idea of making the event interactive. In conclusion, an event agenda is a powerful tool that provides a quicker and cheaper alternative to traditional methods to achieve your goals.

Supercharge your way to #BetterEventTech.
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Don’t Underestimate The Influence Of Event Technology

Introduction to Event Technology

If a question that’s on your mind is “How can event technology enhance an event’s experience?”, then the answer is – The possibilities are endless!

Event apps, registration microsites, check-in solutions, social walls, surveys, audience polls, live Q&A, gamification, augmented reality, virtual reality, iBeacons — the list goes on. Often brands, event organizers and event owners are unaware of the impact event technology can have on the event, the audience, and the event ROI. The great news is that we can now measure this impact in real time and adapt to the ever-changing requirements of an event – from concept to post-event.

Let’s take a quick look at how we can achieve #BetterEventTech.

event technology

Before the event

Even before the event starts, you should keep the event on top of everyone’s minds. This is where event technology starts coming into play. You should connect with your attendees, speakers, sponsors and other stakeholders at a whole new level!

  • Registration: Provide a quick and easy way to register for your event with a responsive website. We recommend QR Codes for confirmation since they are cost-effective.
  • Event app: Launching an event app is the next crucial step. Ensure there is initial event information on it. Once you get the event app, you need to generate some buzz. It’s a great way to engage with participants several days ahead of the event.
  • Private Social Wall – Within the Event app, generate hype for the event. Share videos of speakers and post-invitation messages. Encourage users to post pictures and videos, and engage with the content by liking and commenting on it.
  • Polls – Conduct polls to know your audience – seek opinions on the content of the event, ask for feedback on pre-event activities, gather preferences and more.
  • Alerts – Pique curiosity by sending notifications about sessions, keynote speakers, in-app contests, and agenda updates. An admin’s app will allow you to create all these while on the go!
  • Agenda – The itinerary, schedules and scientific programs are extremely critical for your attendees. Each attendee should be able to personalize their own schedule and plan how they’re going to get the best out of the event.

qr-code event

During the event

Event day is always tense! The day of the event can be nerve-racking! It should be fun and memorable for everyone — including you! Let technology be your workhorse – from check-in to engagement, to interactions, to collecting on-ground data. You should get to focus on the show.

  • Check In – The first impression is the best impression. No one likes long queues. A good event check-in solution should identify and scan an attendee within seconds. Nothing is as pleasant as a hassle-free, quick check-in. You can even take it one step further – send a personalized welcome message to each attendee!
  • Live Q&A – Imagine a session or a panel discussion where the audience gets to chime in too! Increase engagement during the event between the speakers and the audience. The audience can post questions through the mobile event app, and these can be projected post-moderation.
  • Audience Polls – Hold the attention of the audience throughout the event by interacting with them directly. Have the audience choose winners, let speakers seek opinions during their sessions, and much more.
  • Lead Generation – Continue using the attendees’ QR codes to capture their interest in booths and to track when they have checked in at sessions.They can also use them for lunch and dinner coupons.
  • Feedback – Make it easy. Make it offline. No paper.

Event APP Agenda

After the event

The biggest benefit of using event technology is the ability to engage with attendees even after the event. All of the data is gathered on your platform from before the event to D-day. This can range from how many people attended, what parts of the event they found most interesting, their feedback, and more. You can continue engaging with attendees about upcoming events, latest news, pictures from the event etc.,

Event technology is a powerful tool that provides a quicker and cheaper alternative to traditional methods to achieve your goals.

Want to see proof of how technology can really help you set a trend for your event? View the full case study to see how Tesco became part of the #BetterEventTech family.

Supercharge your way to #BetterEventTech.
Sign Up to create your event APP in minutes!