Tag: feature friday

Feature Focus : Gamification for your Users

Gamification – the millennial buzz word that has garnered a lot of attention of late. Google it up and Wikipedia will be the first to add it. “Gamification is the application of game-design elements and game principles in non-game contexts.” Is there a better way to state it!

To put it in other words, gamification makes mundane tasks interesting, by awarding the users points or badges, taking them a level up and nudging their competitive bones.

Problem

Any platform where a lot people from different backgrounds are involved, constant and overall engagement is always an issue. It becomes all the more incommodious when the stakeholders involved are from different cultures and languages. It becomes quite challenging to draw users from their shells and to make them a buzzing part of the community.

Gamification Solution

However, as humans, constant and most importantly, instant gratification reassures each one of us. Like any conventional gaming platform, bring that to apps, and reward points to users based on their activities and interactions.

Points – User actions on a mobile app include adding posts on the timeline, sharing their responses through Polls, Quizzes and much more. Use this to your advantage by awarding points on the basis of the complexity of the activity performed.

Levels – Based on the points secured by the user, they can be taken a level up or down. As they participate and engage more, they move ahead and cross levels and so does their sense of achievement and competitive drive.

Badges – On the basis of these levels, users can be awarded badges. Initially, they could be tagged as Beginners and as they accumulate more points, badges such as Advanced, Expert, Guru can be awarded. Badges can be displayed on the user’s profile where their achievement are tagged and displayed.

Leaderboard – Users can then be ranked on the Leaderboard according to their points. This makes them wary of others achievements and motivates them to participate more. If the users are teamed up, then the leaderboard drives home a sense of community and team spirit.

Conclusion

All things considered, gamification if used right, can build a sense of community among the users and encourage them to be active contributors. If the tasks are annoying, then no matter how many ever points are awarded, the app will fail to indulge its audience. Instead of a single massive end goal, award points at regular intervals so that they do not lose interest or sense of achievement and move on. And always make sure that users are not just participating for the sake of flaunting their points.

Conveyed right, these user actions can also provide feedback for your business. Gamification can be the next big thing for your business by increasing efficiency and interactivity. Make sure you capitalize on it!

About Us:

The Aidaio platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aida.io to know more.
Follow us @teamaidaio

A Feature Focus on Live Audience Polls for Engagement

Live Audience Polls

Engaging events are never a one-way journey. It’s all about interactivity and capturing the imagination of your audience polls. Instant audience engagement and interaction can be rewarding, not only in terms of evaluating your event but also to prepare for the next.

Then comes the fancy world of ARS (Audience Response System). Yes, the same thing that you see in some of the TV shows. The presenter asks a question and the audience press a button on a small voting pad and shares their votes. There is a receiver device that captures and consolidates these votes.

Problem

On the first look, ARS does seem very interesting, but as you delve deep into its world, you realise it’s just more responsibilities falling on your shoulders, in terms of procuring the devices, testing them and the list goes on.

Procurement – First and foremost, for using ARS in your event, you must plan ahead to procure or rent the devices. Once procured, they have to be stored appropriately.

Capacity – The number of devices needed for your event depends on the number of targeted voters. Each receiver has a set capacity, which is usually around 200-500 voters.

Cost – The rental cost is often around $5-$20 for each voting device. Over that, there is a fixed cost that is to be paid for the receivers, which could be anywhere from $800 to $1000.

Powering – Once procured, you have to ensure that all the devices are powered and working properly. These devices work on small batteries, which need to be checked often and recharged. In case of faulty devices, you need to get them repaired ahead of the onset of the event.

Dry runs – And once that is ensured, you must go ahead and carry out multiple dry runs with the devices and receivers. A small amount of training and ‘getting-used-to’ is required for setting up polls.

Handling – You also need volunteers to hand out devices and collect them once the voting is over. With larger events, ARS becomes all the more cumbersome to distribute, collect and store.

Proximity – If the targeted audience is distributed across the venue, then good luck on getting them to assemble at one point and casting their votes. The voting pads need to be within the range of the receiver, which is usually a radius of 100 meters.

Solution

There’s got to be a better way. Each one of us carries a smartphone today, so how about putting them to good use at events. How about sending Polls to your audience through your event app?

Using the right tool makes it a lot easier. The audience have their smartphones in their pockets, so you don’t have to worry about any of the above problems. Even if the audience is spread across the venue, you can broadcast a poll and they can send their responses from wherever they are. Moreover, at a given point of time, multiple polls can be active simultaneously. Users can peruse previous polls and their votes. As the results pour in, you can display them on a live display screen of your choice.

Just imagine the plethora of analytics possibilities that would be available. Based on how an individual vote’s, you can target content to her appropriately. You could make use of these learnings to plan your next event. Since the possibilities are endless – Make sure you make the most it!

About Us

Aidaio’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com/event-app to know more or write to us at [email protected]
Follow us @teamaidaio