Tag: mobile

Why We Love QR Code Check-ins at Events!

Introducing our QR Code Check-In Solution!

Quoting Wikipedia – “A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera.” QR codes have become popular as a mechanism to direct people to a website a lot quicker than manually entering a URL.

Whether you are an event professional or an attendee, long lines at the registration desk are always an eyesore. For an event organizer, the day of the event is already rough with all the running around. On top of it, the chaos and unhappiness caused by long lines can be nerve-racking. 

How can I leverage the convenience of QR codes to ease my pain on event days, you ask? Well, when an attendee registers for your event, a unique QR code is shared with them. On the day of the event, all you have to do is equip your ground staff with QR code scanners. When the delegate arrives at the venue, they are asked to display their unique QR code to your ground staff at the entrance. Once it is successfully scanned, the QR code becomes an authorized digital entry pass for the delegate.

Still not blown away by this nifty check-in solution? Let us tell you how they are the next-big-thing to revolutionize your events.

Main Benefits

Easy Setup and Dismantling  – Time and manpower spent in the construction of registration counters and dismantling them afterwards are immense. With QR code check-ins, you can cut that out by at least a tenth.

Smaller and Faster Moving Lines  – The QR code check-in solution takes less time per attendee check-in. In addition, there are no badges or lunch passes to be handed out separately. The code acts as a single pass for all possible entry points at the venue. That’s one QR code to rule them all!

Fewer Security Concerns – If you are organizing large events, you know handling massive crowds is not only cumbersome, but also raises security concerns. No matter how many times you check and re-check, the same guests end up getting listed more than once. Eliminate duplication of guest profiles and free your mind for other important aspects of the event that needs your attention.

Fewer Devices, Staff and Stationery – QR code check-ins not only take less time but fewer ground staff too. QR code scanners are super easy to handle and operate. Stop worrying about procuring and setting up laptops and stationery for your staff at the registration desk. 

No Power or Internet Connection Required – A most painful and dubious part of setting up is the task of ensuring that the power supply and internet connection for laptops at the registration desks work. Well, not anymore! These QR code scanners can be charged beforehand and they work offline too.

Simple Training and Briefing  – QR code scanners are very easy to operate. Your ground staff will need no training to start using them. All you have to do is test the scanners ahead of the event. When you huddle with your team before the start of the event to raise their spirits for the big day, you can cut out the whole activity of briefing them about making registrations work.

Other Benefits

Go Green -A single QR code can be used as an entry pass, a lunch coupon or as a form of authorized access to various parts of the event. You will be reducing the printing costs for the entry passes/badges/lunch passes. That means less litter at the end of the event as well!

Less waste – The number of guests who have checked in is data that you can pass to the kitchen straight away. You’ll be helping your chef plan better and avoid wastage or shortage of food. 

Actionable Analytics – With obsolete registration counters, there’s no comprehensive way to know when a guest arrived and when they left. Metrics like that can be very useful to track and analyze. During the span of the event, when did the maximum number of check-outs happen? Was it during a particular session or time? If yes, what can you do to ensure that it does not happen at your forthcoming event? Once you are back to the office after a great event, we will empower you with analytics and reports to make sure your next event is even better!

Cut Costs, Save Money – Now that you know all of the above, the monetary benefits to you are a no-brainer.

Lo and behold, check-ins are no longer a pain – not for you nor for your attendees. You have invested your heart, body and soul for each of your events. Don’t let the long and chaotic registration lines reduce the shine at all. Unlock the power of QR code check-ins for your next event!

About Us

AidaIO’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com/event-app to know more or write to us at [email protected]

Follow us @teamaidaio

Feature Focus : Gamification for your Users

Gamification – the millennial buzz word that has garnered a lot of attention of late. Google it up and Wikipedia will be the first to add it. “Gamification is the application of game-design elements and game principles in non-game contexts.” Is there a better way to state it!

To put it in other words, gamification makes mundane tasks interesting, by awarding the users points or badges, taking them a level up and nudging their competitive bones.

Problem

Any platform where a lot people from different backgrounds are involved, constant and overall engagement is always an issue. It becomes all the more incommodious when the stakeholders involved are from different cultures and languages. It becomes quite challenging to draw users from their shells and to make them a buzzing part of the community.

Gamification Solution

However, as humans, constant and most importantly, instant gratification reassures each one of us. Like any conventional gaming platform, bring that to apps, and reward points to users based on their activities and interactions.

Points – User actions on a mobile app include adding posts on the timeline, sharing their responses through Polls, Quizzes and much more. Use this to your advantage by awarding points on the basis of the complexity of the activity performed.

Levels – Based on the points secured by the user, they can be taken a level up or down. As they participate and engage more, they move ahead and cross levels and so does their sense of achievement and competitive drive.

Badges – On the basis of these levels, users can be awarded badges. Initially, they could be tagged as Beginners and as they accumulate more points, badges such as Advanced, Expert, Guru can be awarded. Badges can be displayed on the user’s profile where their achievement are tagged and displayed.

Leaderboard – Users can then be ranked on the Leaderboard according to their points. This makes them wary of others achievements and motivates them to participate more. If the users are teamed up, then the leaderboard drives home a sense of community and team spirit.

Conclusion

All things considered, gamification if used right, can build a sense of community among the users and encourage them to be active contributors. If the tasks are annoying, then no matter how many ever points are awarded, the app will fail to indulge its audience. Instead of a single massive end goal, award points at regular intervals so that they do not lose interest or sense of achievement and move on. And always make sure that users are not just participating for the sake of flaunting their points.

Conveyed right, these user actions can also provide feedback for your business. Gamification can be the next big thing for your business by increasing efficiency and interactivity. Make sure you capitalize on it!

About Us:

The Aidaio platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aida.io to know more.
Follow us @teamaidaio

A Feature Focus on App Event Sponsorship!

45% of event planners say that event sponsorship is their biggest challenge when planning an event. Source

If you are one of these event planners, worrying about the budget for your next event, then fret not, you are at the right place.

Problem

Every sponsor does their ground work before agreeing to associate their brand with an event. Once that hurdle is crossed, they have to make it a successful sales campaign in terms of brand visibility and customer reach. Standees and banners at venues have become a thing of the past. There are so many of these, all around the venue, that the brand gets lost in the sea of billboards.

To stand out from competitors and grab more eyeballs, why not go digital? Smartphones have become a part and parcel of our lives, and we spend more time with these than with a family member or friend.

Most event planners today, consider event apps as an indispensable and integral part of their events. But have you thought about how you can make it a win-win for you and your event sponsors? Here are some features of the event app that enable you to do just that.

Splash Screen

This is the entry point for the users to the app and thus offers a great opportunity it to make an unforgettable first impression. And the feather on the cap is that the coverage is maximum  – because it is full screen. Moreover, every time users open the app, the splash screen with brand collaterals are displayed to them.

Banner Images

BannerOnce the user logs in, she gets to the landing screen where general information about the event is shared, also termed as the home screen. These rotating images are displayed on the top section of the mobile screen. A banner of the brand is displayed for around 5 seconds.

Partner Listing

If the motive is to share details of your brand through website and contact details like telephone number email address etc., then highlighted partner listing is the best option. The sponsors can be classified into categories – for instance, Platinum, Gold or Silver Partners, and listed accordingly.

Ad Banner

If you don’t want to share your space with anybody and want to be featured all across the app, then ad banners are your best bet. The brand is displayed at the bottom of the mobile screen and stays in the user’s view all throughout.

If brands are exhibiting their products in stalls at the venue, then the opportunities are much more.

Sponsored Notifications

Screen Shot 2016-07-30 at 12.04.21 AMImagine a situation where an individual venture to a stall and she gets a custom notification about the brand and its products. Such services are striking as they grab the individual’s attention and drive home the point by exploiting the advantage of proximity. The notifications based on proximity require hardware to trigger the notifications, called Beacons. But if you wish to remove the overhead of hardware, then sponsored notifications can be configured to be sent at regular intervals.

Floor Maps

Most events today share the floor map of the venue to make it easy for themselves and the delegates. Exhibitors can use it to their advantage by getting their stall highlighted in the venue map.

Conclusion

We have got you covered for the budget for your next event – one of the many things that you as an event planner worry about and definitely of the topmost priority. It’s up to you now to interest your sponsors by creating the best digital event sponsorship packages.

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more about how we can help with event sponsorship. You can also write to us at [email protected]

Follow us @teamaidaio

A Feature Focus on Live Audience Polls for Engagement

Live Audience Polls

Engaging events are never a one-way journey. It’s all about interactivity and capturing the imagination of your audience polls. Instant audience engagement and interaction can be rewarding, not only in terms of evaluating your event but also to prepare for the next.

Then comes the fancy world of ARS (Audience Response System). Yes, the same thing that you see in some of the TV shows. The presenter asks a question and the audience press a button on a small voting pad and shares their votes. There is a receiver device that captures and consolidates these votes.

Problem

On the first look, ARS does seem very interesting, but as you delve deep into its world, you realise it’s just more responsibilities falling on your shoulders, in terms of procuring the devices, testing them and the list goes on.

Procurement – First and foremost, for using ARS in your event, you must plan ahead to procure or rent the devices. Once procured, they have to be stored appropriately.

Capacity – The number of devices needed for your event depends on the number of targeted voters. Each receiver has a set capacity, which is usually around 200-500 voters.

Cost – The rental cost is often around $5-$20 for each voting device. Over that, there is a fixed cost that is to be paid for the receivers, which could be anywhere from $800 to $1000.

Powering – Once procured, you have to ensure that all the devices are powered and working properly. These devices work on small batteries, which need to be checked often and recharged. In case of faulty devices, you need to get them repaired ahead of the onset of the event.

Dry runs – And once that is ensured, you must go ahead and carry out multiple dry runs with the devices and receivers. A small amount of training and ‘getting-used-to’ is required for setting up polls.

Handling – You also need volunteers to hand out devices and collect them once the voting is over. With larger events, ARS becomes all the more cumbersome to distribute, collect and store.

Proximity – If the targeted audience is distributed across the venue, then good luck on getting them to assemble at one point and casting their votes. The voting pads need to be within the range of the receiver, which is usually a radius of 100 meters.

Solution

There’s got to be a better way. Each one of us carries a smartphone today, so how about putting them to good use at events. How about sending Polls to your audience through your event app?

Using the right tool makes it a lot easier. The audience have their smartphones in their pockets, so you don’t have to worry about any of the above problems. Even if the audience is spread across the venue, you can broadcast a poll and they can send their responses from wherever they are. Moreover, at a given point of time, multiple polls can be active simultaneously. Users can peruse previous polls and their votes. As the results pour in, you can display them on a live display screen of your choice.

Just imagine the plethora of analytics possibilities that would be available. Based on how an individual vote’s, you can target content to her appropriately. You could make use of these learnings to plan your next event. Since the possibilities are endless – Make sure you make the most it!

About Us

Aidaio’s platform focusses on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com/event-app to know more or write to us at [email protected]
Follow us @teamaidaio

Feature Focus : Smarter Push Notifications

Unlike popular mindset, 50% of mobile users see Push Notifications as helpful ! Survey

Push notifications are great to engage and re-engage. Take a second to ponder – how do you decide during your busy schedule which app to engage with ?  Which is the screen on your phone that you view the most ? – Your mobile’s notification screen ! Push notifications are a powerful form of mobile marketing & communicating relevant content to users.

Problem

“With great power comes great responsibility.”

If you get too “pushy,” you will get booted. On the other hand, if you underutilize push notifications, both you and your customers are losing out on value. We all know people who uninstalled an app just because too many notifications kept flooding their phones. So let’s look how push notifications can be made more helpful, smarter and user-friendly.

Personalized notification

Push notifications need to be targeted to the right user groups at the right point of time. The key to it is make it ‘Personalized’. No one wants to read a generic ‘broadcast’ message – not every day ! Talk to your consumers, use your analytics to learn their needs & behaviour. Present them benefits to choose from. For example – do they need a reminder of the session they RSVP ?  do they want want recommendations based on interests ? 

Interactive notification

As important as it is to make it personalized, your notifications needs to drives your target audience to take action. Traditional notifications alert the user when a message came in, but you couldn’t do anything without leaving their current activity. With upgrades to Android & iOS users can reply or take action to a message within the banner. For example – When you push a poll as a notification, attendees can answer it in the notification screen though they might be reading news on another app. Or accept/reject an appointment request. 

Interactive-push-notifications

Image notification

A picture speaks a thousand words. This age old saying stands true, as humans are a set of visual creatures, who tend to comprehend and respond more to visual stimuli. What better, send notifications with an eye grabbing image that hits the bull’s eye.

Image-push-notifications

Deep-link notification

How many times have we received push notifications and on-tap, it takes us to a screen that has no relevance to the message ? Start deep linking your push notifications. Deep Linking takes users to a specific area within the app instead of simply loading the app. For example – If you want to inform your audience about an exciting poll, ensure that once they click on the notification it takes them directly to the poll, not the home screen. This will ensure that more and more people participate in the poll.

 

In Conclusion

Studies have shown on average, Push notifications is 2x more effective than email campaigns. They can help you bring back users to your app, increase engagement, sales and retention. But don’t over do it. It is critical to utilize analytics to evaluate effectiveness of your notifications and iterate. Make sure you create messages that hold value to the end user. Leverage advanced techniques as listed above to create an impact and ROI for your brand. With latest updates on both Android and iOS (Apple) brands have immense power to increase lifetime value with their customers.

So next time don’t just “PUSH” a notification. Go beyond it !

About us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.

Follow us @teamaidaio

7 Fascinating facts about Apple from WWDC 2016

The Apple WWDC 2016 concluded yesterday. A ton of exciting announcements – link . Lots of analysis already out there about it and we will soon have ours.

In the meanwhile here are 7 mind-blowing facts about Apple that Tim Cook talked about.


72% first-time attendees this year(2016)

9 Year old Anvitha Vijay is the Youngest developer at WWDC 2016. 

In 8 years number of apps in Apple app Store rose from 500 to 2 Million. 

130 Billion App downloads till date. 

Siri Caters to 2 Billion requests per week. 

15 billion apple music subscribers. 

6000 tvOS apps on Apple TV within a year 

BONUS : 5 Non-white men presented