Brands harness the power of consumer influence through captive messaging, emotional connect and interactive audience engagement. At its core, the power of marketing hinges on the relationship between a brand and its consumers. By employing appropriate media platforms, brands can nurture a community of actively engaged consumers.
Brand Visibility can be sustained by Innovative ideas and digital strategies. Social connect, digital innovation and face-to-face engagement can activate an audience engagement.
Product launches, experiential marketing, brand activations and Promotions thrive on the emotional connect that a brand can make with its audience. To create a successful experiential campaign, brands rely on Brand Visibility, Brand Experience, and Brand-Recall.
Technology plays an important role in complementing these experiences.
Imagine a large physical venue with curated brand content. For instance, a large art gallery, a new corporate campus or even a large exhibition ground. How can a brand make its messaging and content visible to its audience in-venue? How can the brand enthrall its audience even as they traverse the large venue?
Can fun be induced into this experience? How to make the audience not just passively consume brand content, but actively engage and discover?
A guided tour or games such as Treasure hunts or scavenger hunt can be a great way to lead your audience across your venue. Digitizing a guided tour or these games is a real option. A digital treasure hunt can provide clues, quizzes, and trivia based on the audience location. When used in conjunction with beacons and proximity targeting it can also act as a channel to publish relevant information.
Experiencing the brand is a combination of social, digital, and face-to-face interactions. Not all consumers are active on social channels. Yet, brands get a high visibility and marketing leverage on social channels. They are always on the lookout for simple ways to increase social engagement. Gamifying the social engagement through competitive social leaderboards, live social walls or activity points can activate the audience engagement.
It is not new to offer simple giveaways for audiences who are actively engaging with a brand. It creates a unique brand recall value.
Traditionally giveaways involve games, typically lotteries or simple puzzle solving or other activities. Digitizing these games gives a brand not only the flexibility to theme & configure these games but also to capture leads. Virtual reality, Augmented reality, 3D experiences are making a huge wave in the experiential world. But they are a costly affair. There are also simple, affordable, easy to use solutions.
AIDAIO introduces Ice – Interactive Digital Games to increase attendee engagement in exhibitor booths, conferences, activation events, and product launches. Choose from games such as SpinWheel, Treasure Hunt, Quiz, Picture puzzles and more.
Ice games are easy to set up. You can theme your games per your branding. Setup and configure game rules and giveaways. You can customize lead capture forms, go live with your game in an hour, and preview your game setup.
Ice games are phone and tablet friendly, easy to install, and cost-effective. Options for multiplayer, single player, conducted games are available. You can also choose a single game or a basket of games to suit your brand engagement needs. You can also activate it as part of your Event App.
Explore how Ice can make a difference in your brand engagement strategy.
Download the Ice app now and sign up for a free trial.
The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more or write to us at [email protected]