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Benefits of Event Apps

By April 10, 2016 January 31st, 2019 No Comments

We bet your events are informative, engaging, and fun. But do you continue to rely on printed material for distributing event information? Do you still use outdated technology for communicating with your attendees?

event manager adoption image smallAttendees today have high engagement needs but low attention spans. They are smart, and are eager to converse. They carry smart phones and embrace technology with ease.

Why then are your events still in the era of printed-paper?

It is indeed time for you to consider an app for your next event. There are many benefits of rolling out a mobile app for your event. We have listed a few of these below.

  1. Go Green, Go Paperless

Every event needs to distribute information about the program, venue layout, partners and promotional material, banners etc.  Printing may not be the most important item on your cost cutting list. Yet they have a larger impact on your responsibility to environmental sustainability. Besides, no one ever wants to go through a conference carrying a load of papers. Go Green. Now.

Putting up event information on a website isn’t good enough. Especially given the flaky nature of Internet in-venue. Mobile apps can easily be the channel for your event information. Go for the ones where you can publish last minute changes with ease. Your attendees must be able to access event information even when offline.

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  1. Stay tuned to Event schedule

Every event manager has had last minute changes to make in the program. Speakers cancel at the last minute. Partners may need changes to their promotional material.  Why go through the hassle of re-printing event material, when you can make changes in a few seconds?

Moreover, digital content is interactive and real time. You can push notifications and announcements through the app. You can even integrate your social channels with your app for a seamless end to end engagement experience.

  1. Why start your event with a long queue ?

Every event begins with a really long queue. Your attendees wait in frustration, while your registration desk tries to sort through piles of registration badges, and lanyards.  Why start a great event with frustration ?

Mobile apps can create digital badges through QR codes. You can even issue your food coupons or limit access to sessions through these digital badges. Offer special treatment to your prominent guests or key speakers. Be notified of their arrival, and check-them in automatically.

  1.    A digital emcee 

Let your attendees take complete control of their schedules. Attendees can create their own schedule by choosing lectures of their interest and get reminders for the sessions chosen.

Sitting in hall A, an attendee can now know what lectures are running in other halls.

They can also take notes in session. They can download presentation material. They can post questions too. Your event app can become a digital emcee.

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  1. Create an Event Community

Networking is a big part of every event. People attend events just to find the right people to meet, network and socially engage with.

Why not help your attendees network, setup meetings, reach out to your partners, and even reach out to you with ease ?

Event apps have created a new way of engagement that was previously non-existent in traditional events. Attendees can discover fellow delegates, chat, post comments & photos. They can respond to live polling, participate in games, and engage in conversations. As your attendees engage and network, you can glean powerful insights into their likes and dislikes, and trending topics. You can use these insights to respond and react fast.

  1. More value for your Event Partnersnetworking blog image 1

Your event partners can get a themed digital booth in your event app. Attendees can view digital promotional content, sponsored notifications, product brochures, videos and much more. They can also reach out to your partners through the app. This is a great way for your partners to capture leads. What better way to show your event partners a great event ROI?

If you need more information about how Carrot apps can help your next event, reach out to us now.

Gautam Singh

Author Gautam Singh

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