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Redefining Attendee Engagement at Medical Conferences

By February 25, 2016 January 31st, 2019 No Comments

“What an App. I am overwhelmed. I haven’t witnessed such experience in any state, national or international medical conference. Take a bow”

–  Attendee at KOSCON 2015

KOSCON 2015 – SUCCESS STORY

Karnataka Ophthalmic Society is one of the largest State Societies in India affiliated to the All India Ophthalmological Society. The 34th Annual Conference KOSCON was held at Hubli, Dharwad between 20th and 22nd of November 2015.

Objectives

  • Make KOSCON 2015 interactive and reducing paper to Go Green.
  • Create a digital hub for all event information and engagement.

Go Green – One of a kind, paperless Medical Conferences

Medical conferences print a lot of collateral – paper abstracts, agenda, brochures etc. KOSCON made it their vision this year to elevate the event experience by going paperless, and adopt a digital platform. The KOSCON 2015 mobile app, powered by Carrot, displayed interactive real time content, enabling attendees to engage in two-way interactions.

attendee-engagement

interactive-timelineDigital Engagement – Building Private Social Communities

The KOSCON Mobile app was not just a replacement of paper brochures. The app provided many interactive channels for attendees to post their comments, photos, respond to polls, quizzes and much more. Even conference delegates who were not present at the venue could stay tuned to the buzz of the event.

KOSCON attendees embraced the interactive event activity timeline, with the organizing team constantly communicating latest updates, reminders, and photos from across the conference venue. Attendees even used the app to post their questions to speakers and provided their feedback and rating for the sessions.

Injecting Fun in a Professional Conference

Medical conferences typically include discussions, paper presentations, and lectures on serious topics. As such, it becomes very crucial to hold the attendees’ attention span constantly and throughout the event; and the gamification provided by the app enhanced the attendee’s experience and engagement.fun

“The app was very effective in staying connected with the attendees. It seamlessly fed live updates and notifications to the attendees. We could even manage attendee travel needs with live bus schedules and updates”

Dr. Shrinivas, the chair of organising committee for 34th edition of KOSCON

Result

  • 80% Attendees used the app for all event needs
  • 70% Overall Attendee Engagement increased

Download a PDF version of this success story.

About Us

Do you want to know more about how we can help you in delivering a digital and seamless event experience? Visit us at www.aidaio.com. Another way you can reach out to us is to write to us at [email protected]

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Gautam Singh

Author Gautam Singh

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