All Posts By

Gautam Singh

Attendee Engagement : A journey in 5 steps

By | Blog

Attendee engagement is a journey. Brands strive to build an emotional connect with a consumer. It begins with powerful messaging. But brands can sustain this only by creating amazing experiences, and building a community.

Events are a high touch point channel for brand to connect with a highly activated audience.

The journey of a brand’s connect with its attendees begins with Brand visibility, and progresses towards Brand activation, then engagement and finally creating Brand Ambassadors.

Technology is a great enabler for consumer engagement whether it is in events or elsewhere. Social media and cross-channel marketing strategies are quite powerful in reaching out to potential consumers. But, often brand connect and social communities stay out of sync.   It is important to have solutions that create a unified persona of the consumer across the different channels.

Also important, is the need to understand the consumer’s context, and target relevant content based on her location, interests and preferences.

At AIDA, we see this connect between brand and consumer evolve through 5 stages.

Introducing the Attendee Engagement Funnel

engagement funnel

Event AgendaGuidance:  When a brand initiates it’s connect with consumers, it is crucial to guide, educate and inform them.

This is the first step towards understanding what a brand stands for, and what the consumer can gain from the brand.

In the case of events, the program schedule, speaker list, venue etc. serve the purpose of guidance.

But, bringing in an interactive aspect to this information can change the way a consumer receives this. Structuring content such that it leads a consumer on a journey of discovery, can help make Guidance a fun way to connect to the consumer.

Simple interactions, such as RSVP on agenda, guided maps; chat to speakers etc. can go a long way in establishing the ground for the next stage of Engagement.

Attendee Engagement

Engagement: As consumers embark on their journey of content discovery, they find more and more reasons to engage with the brands. Even asking for more information or expressing an opinion about the brand’s content can be gratifying.

This engagement sets the grounds for brands to initiate 2 way conversations with their consumers.

In events, many of these conversations are primarily face-to-face. Can technology complement these face-to-face conversations? The answer is a resounding Yes.

Polls, surveys, event activity walls, 1 on 1 chat with organizers/ event partners etc. are easy to use technology complements. Games such as Treasure Hunts are an effective way to activate your audience. They can have a great time while discovering brand content!

Networking

Community: When people have a good time, they tell others about it. They create their own communities, and share their experiences. This is a key social behavior that brands can leverage. Social media is a space where most of a brand’s community building happens today. But, social media is an open forum. A consumer needs to sift through a lot of noise before they can find relevant content.

There is a need today to create a channel that can seamlessly combine social media advantages with the private social context of a brand.  White labeled mobile apps serve as a context aware channel for brands to achieve this.

Providing a space for attendees to connect to other delegates, share, like and comment on event activities, creating a social buzz in the context of the event, creating multi lingual content etc. can nudge even the passive attendee into being part of the larger event community.

Interactive Digital Games

Achievement: Sustaining the community connect, conversations is equally essential. Recognizing the influencers in the community, responding actively to the pulse of the community, identifying trending topics is a good way to begin. But, unless there is a sense of achievement that your consumer can realize from her engagement, this buzz is likely to die down.

Gamification is a great way to push the community engagement to the nest stage. Can you reward the active participants or even promote a healthy competition among the peers? Combine social conversations with in-venue gratification by launching in-venue gamified social walls.  Plan a crowd sourced social activity that can result in a larger achievement or reward for the entire community. For instance, if 50 photos are posted under the event hashtag in the next 1 hour, everyone gets a free coupon!

Brands no more need to worry about creating content, since the community has started co-creating content for them.

Live Social Walls

 

Influence: When the community is so highly activated, everyone is a brand ambassador. Even the passive consumer, is now an active influencer for the brand.

In the case of events, this translates into extending these conversations over and beyond the event. Turning them into a year long conversation channel, and as a lead up to the next edition.

 

 

So, what are you waiting for? Start your journey with AIDA today. Activate your passive consumer into passionate brand ambassadors.

 

 

 

Benefits of Event Apps

By | Blog

We bet your events are informative, engaging, and fun. But do you continue to rely on printed material for distributing event information? Do you still use outdated technology for communicating with your attendees?

event manager adoption image smallAttendees today have high engagement needs but low attention spans. They are smart, and are eager to converse. They carry smart phones and embrace technology with ease.

Why then are your events still in the era of printed-paper?

It is indeed time for you to consider an app for your next event. There are many benefits of rolling out a mobile app for your event. We have listed a few of these below.

  1. Go Green, Go Paperless

Every event needs to distribute information about the program, venue layout, partners and promotional material, banners etc.  Printing may not be the most important item on your cost cutting list. Yet they have a larger impact on your responsibility to environmental sustainability. Besides, no one ever wants to go through a conference carrying a load of papers. Go Green. Now.

Putting up event information on a website isn’t good enough. Especially given the flaky nature of Internet in-venue. Mobile apps can easily be the channel for your event information. Go for the ones where you can publish last minute changes with ease. Your attendees must be able to access event information even when offline.

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  1. Stay tuned to Event schedule

Every event manager has had last minute changes to make in the program. Speakers cancel at the last minute. Partners may need changes to their promotional material.  Why go through the hassle of re-printing event material, when you can make changes in a few seconds?

Moreover, digital content is interactive and real time. You can push notifications and announcements through the app. You can even integrate your social channels with your app for a seamless end to end engagement experience.

  1. Why start your event with a long queue ?

Every event begins with a really long queue. Your attendees wait in frustration, while your registration desk tries to sort through piles of registration badges, and lanyards.  Why start a great event with frustration ?

Mobile apps can create digital badges through QR codes. You can even issue your food coupons or limit access to sessions through these digital badges. Offer special treatment to your prominent guests or key speakers. Be notified of their arrival, and check-them in automatically.

  1.    A digital emcee 

Let your attendees take complete control of their schedules. Attendees can create their own schedule by choosing lectures of their interest and get reminders for the sessions chosen.

Sitting in hall A, an attendee can now know what lectures are running in other halls.

They can also take notes in session. They can download presentation material. They can post questions too. Your event app can become a digital emcee.

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  1. Create an Event Community

Networking is a big part of every event. People attend events just to find the right people to meet, network and socially engage with.

Why not help your attendees network, setup meetings, reach out to your partners, and even reach out to you with ease ?

Event apps have created a new way of engagement that was previously non-existent in traditional events. Attendees can discover fellow delegates, chat, post comments & photos. They can respond to live polling, participate in games, and engage in conversations. As your attendees engage and network, you can glean powerful insights into their likes and dislikes, and trending topics. You can use these insights to respond and react fast.

  1. More value for your Event Partnersnetworking blog image 1

Your event partners can get a themed digital booth in your event app. Attendees can view digital promotional content, sponsored notifications, product brochures, videos and much more. They can also reach out to your partners through the app. This is a great way for your partners to capture leads. What better way to show your event partners a great event ROI?

If you need more information about how Carrot apps can help your next event, reach out to us now.

Activate Your Audience Engagement Today

By | Blog

Brands harness the power of consumer influence through captive messaging, emotional connect and interactive audience engagement. At its core, the power of marketing hinges on the relationship between a brand and its consumers. By employing appropriate media platforms, brands can nurture a community of actively engaged consumers.

Brand Visibility can be sustained by Innovative ideas and digital strategies.  Social connect, digital innovation and face-to-face engagement can activate an audience engagement.

Product launches, experiential marketing, brand activations and Promotions thrive on the emotional connect that a brand can make with its audience. To create a successful experiential campaign, brands rely on Brand Visibility, Brand Experience, and Brand-Recall.

Technology plays an important role in complementing these experiences.

venue mapsImagine a large physical venue with curated brand content. For instance, a large art gallery, a new corporate campus or even a large exhibition ground. How can a brand make its messaging and content visible to its audience in-venue?  How can the brand enthrall its audience even as they traverse the large venue?

Can fun be induced into this experience?  How to make the audience not just passively consume brand content, but actively engage and discover?

A guided tour or games such as Treasure hunts or scavenger hunt can be a great way to lead your audience across your venue.  Digitizing a guided tour or these games is a real option. A digital treasure hunt can provide clues, quizzes, and trivia based on the audience location. When used in conjunction with beacons and proximity targeting it can also act as a channel to publish relevant information.

Live Social WallsExperiencing the brand is a combination of social, digital, and face-to-face interactions. Not all consumers are active on social channels. Yet, brands get a high visibility and marketing leverage on social channels. They are always on the lookout for simple ways to increase social engagement. Gamifying the social engagement through competitive social leaderboards, live social walls or activity points can activate the audience engagement.

It is not new to offer simple giveaways for audiences who are actively engaging with a brand. It creates a unique brand recall value.

Traditionally giveaways involve games, typically lotteries or simple puzzle solving or other activities. Digitizing these games gives a brand not only the flexibility to theme & configure these games but also to capture leads. Virtual reality, Augmented reality, 3D experiences are making a huge wave in the experiential world. But they are a costly affair. There are also simple, affordable, easy to use solutions.

Interactive Digital GamesAIDAIO introduces Ice – Interactive Digital Games to increase attendee engagement in exhibitor booths, conferences, activation events, and product launches. Choose from games such as SpinWheel, Treasure Hunt, Quiz, Picture puzzles and more.

Ice games are easy to set up. You can theme your games per your branding. Setup and configure game rules and giveaways. You can customize lead capture forms, go live with your game in an hour, and preview your game setup.

Ice games are phone and tablet friendly, easy to install, and cost-effective. Options for multiplayer, single player, conducted games are available. You can also choose a single game or a basket of games to suit your brand engagement needs. You can also activate it as part of your Event App.

Explore how Ice can make a difference in your brand engagement strategy.

Download the Ice app now and sign up for a free trial.

About Us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Visit our website www.aidaio.com to know more or write to us at [email protected]

AIDAIO Launches Ice : Games for Product Activations & Experiential Marketing

By | News

There are umpteen ways to increase your brand’s market reach, but at its very core, the power of brand marketing hinges on the relationship between your brands and its consumers. Brands have harnessed the power of consumer influence through captive messaging and employed appropriate media platforms to nurture a brand image.

Product launches and activation events are one such place where your brands hold a higher visibility. They play an important role in increasing your audience engagement. These events provide a window for consumers to experience the brand and connect with it. In addition to it, exhibitions and trade shows also allows for a greater scope to showcase brands, capture leads, and build a relationship with consumers.

To accelerate the event experience, brands introduce different type of fun games as a part of their customer engagement programs. It delivers their brand experience with a sense of surprise – an unexpected but a fulfilling encounter.

But many-times, these games are either paper based or bulky to carry around to even consider any customization. Also, they don’t present a quick and easy way to capture leads. What good is an engagement program where the process of capturing valuable insights has not been streamlined?

This is where AIDAIO’s new product, Ice, can complement and elevate the brand experience.

Ice is a collection of interactive digital games, launched by AIDAIO, with the goal of increasing attendee engagement and brand recall in exhibitor booths, conferences, activation events, product launches. Some of the games available are Spin wheel, treasure hunt (with iBeacons), Quiz, PicZle – picture puzzles, Hangman along with many more upcoming games.

Ice is available in Android and the iOS version is coming soon. Ice games are designed for iPads and tablets. Exhibitors and experiential marketers can choose one or more games, design and theme the games with their brand, and even configure the rules of the game!! Games can be now be setup and rolled out within a few hours.

Ice gives complete control of interactive audience engagement at the stalls by digitally capturing leads and providing valuable insights.

Download the Android app here. You can sign up to view demo of the game, and even request for a specific game for your upcoming event.

Our games. Your gains. Give Ice a spin now.

Your true business associate is an Event App

By | Blog

Before event apps changed the landscape of exhibitions and trade shows altogether, getting a satisfactory space for a stall remained the biggest concern of Event Organizers and Exhibitors. The key motivations for taking up a stall space in general were to

  1. Showcase products
  2. Capture leads
  3. Increase brand recall

In the midst of these impediments, the real focus of evaluating ROI from an exhibition space was lost.

But what if we could flip this around and say that physical space does not necessarily amount to greater ROI? And what if there is a fair scope for every exhibitor to improve brand visibility, showcase products and carry out valuable lead generation with ease? What if you could democratise exhibition spaces?

Ambitious as it may sound, this is exactly where event apps come in and drive the desired difference.

Event apps can address not just the key motivations/ goals for an exhibitor, but also create more value and better insights into ROI.

Here are some of the key aspects to consider in event apps :

Showcase products

Creating a digital booth in your event app is the smartest way to showcase your partners, and ensure greater visibility.

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Digital booths help exhibitors and sponsors to promote their brand, products, provide brochures and relevant contact details.

Capture leads

Why wait for weeks until after the event to collate, organize all the business cards you received at your stall? What if you could do that instantly through the event app, and capture details of any delegate interested in reaching out to you.

What if you could run simple fun games that capture leads and let your attendees win prizes?

Better brand recall

Can you create a unique brand recall value for your products? Is it possible to create a themed digital booth where you attendees can view and experience your brand? Can product experiences be transformed into digital content and captured instantly to provide exhibitors with a better visibility into the profile of delegates who are reaching out to them?

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In addition to these, event apps combined with strategically positioned beacons can help exhibitors drive traffic into their booths. Imagine if you could send a personalised offer to an attendee who is in the proximity of your stall. All the data from number of views on your digital booth, number of leads to the profile of leads will all be available in an instant. This is the kind of actionable content that can provide measurable insights to help your event partners realize better ROI.

It’s a confluence of these smart functionalities that makes event apps an interesting possibility. For your attendees and exhibitors, event apps are the perfect companion but for you, it is a true business associate.

To know more about how you can add value to your event partners, reach out to us at [email protected] or visit our website

 

Embrace Diversity: Make your Events Inclusive

By | Blog

Quite often than not, you might have come across that uneasy feeling when you had a question to ask in a public gathering, but were too shy to speak it out? Didn’t you feel distant and left out in the crowd for the simple reason that you spoke a different language? You waited for days and months for an event which turned up as a bitter-sweet experience in the end!

Wikimedia_Diversity_Conference_2013_22In gatherings, especially in events, attendees from different backgrounds, languages, personalities bind together in the context of the theme of the event. As an event organizer, you want your event to be memorable and enjoyable. You want to create an event where your audience feel connected, carrying back with them an unforgettable experience. But, we live in a world of diversity. Diverse cultures, many languages, different personalities. How do you then create that experience where none of your audience feels left out?

The answer lies in bringing context-aware content to the platform in a language of your attendee’s choice.This is where regional players gain tremendous significance. sc2A great amount of content is now being consumed by regional players. As per a recent survey conducted by Economic Times, about 24 million internet users consume content in vernacular languages. More engrossing is the fact that about $20 Billion worth of content is consumed by Indians in local languages.The statistics says it all. India is gaining significance as a popular new destination for MICE and attracting a global audience. It is, therefore, important for event organizers to quickly adapt to this change.

Multilingual event apps are a great channel to deliver regional language content and facilitate this disruptive change. Imagine the impact you can create with something as simple as a personalized welcome message in your attendee’s native language. You can now stay in complete control by publishing key announcements in more than 30 languages, and make sure that everyone stays tuned to your event updates irrespective of the language they speak.

Here are some of the key aspects of multilingual apps that are worth taking a look at:

Flexibility of publishing content

How quickly can multi-lingual content be published in an app? Does the app have a content management interface that can publish content seamlessly in the languages of your choice?

Carrot’s content platform powered by AIDAIO allows you to do this with a simple tap. Once your content is up and ready, publishing it is a child’s play indeed.

sc1Don’t create different apps for each language

Your event app is a vital part of your event’s branding and brand experience. Why then do you need to have 5 different apps for each language your event supports? Why not have your attendees download a single event app, choose the language in which they want to consume content?

Carrot’s multilingual apps exactly do this by letting your attendees have complete control on how they want to view their content.

Create personalized content

You can create groups among your audience, and target specialized content for groups based on their chosen language. This can provide you with a flexibility to target exclusive content when needed.

Users can post in the language of their choice

Publishing content is not just the organizer’s prerogative anymore. Attendees can interact, share views, comment and do more through your event app. This way they can post comments and questions whenever they want to, without feeling hesitant about it.

Explore Carrot apps with Multiple language support – Get in touch with us now.

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Empowered Women – The Force Awakens

By | Blog

Gender inequality is a real and pressing issue that our world faces today. Bridging the gender gap at workplaces and creating opportunities for women to not just join the workforce, but to retain and propel them into leadership roles is a necessity that companies corporates are waking up to. It is one of the best times for women to prosper in their career and make a name for themselves. The increased awareness and an impetus on companies to bridge the gender gap, accompanied by supporting forums, women role models and mentors is bound to give the much-needed shot in the arm for the careers of aspiring women.

McKinsey Global Institute’s Sept 2015 report claims that women contributing “full-potential” by bridging the gender gap will add $12 trillion to the annual GDP in 2025.

Events play a great role in advocating, spreading the reach and awareness of the campaigns to encourage women, share best practices and to influence policy makers. The Event Industry itself, however, struggles to see more women in leadership roles. Recruiting a skilled woman does not seem to be an issue here. However, the same attributes that make event management appealing are what make it hard for maintaining the right balance between personal and professional lives. Family friendly work hours, creative yet highly demanding (in terms of travel, with limited remote working options) work environments are likely to impair the career progress of women beyond a certain stage.

As part of MPI EMEC 2015, Warsaw, in Feb 2015, a short survey sums this up quite well.The results included the following insights:

MPI_EMEC_Report

women blogOur own analysis of how women are represented in events as attendees or as speakers paints an even more dismal picture. Our analysis of data from technical and business conferences, corporate events, exhibitions powered by Carrot, shows that women constitute less than 10% of attendees, and less than 8% of the speakers are women.

 

 

We believe that affirmative action to actively encourage women to attend and speak at events is the need of the hour. As women, we ourselves also need to understand the importance of networking, and aspire for leadership roles. An overall policy change in providing better, safe and dependable child care options and maternity policies will go a long way in opening up a world of opportunities for women.

Here is a Tribute to all the #WomenInEvents!

We have, in our journey with Carrot, come across many creative, competent, amazing women – entrepreneurs, event managers, leaders who are fantastic at what they do. Events are indeed a better place because of you women. We wish you all a very happy women’s day. Keep rocking, rockstar #WomenInEvents.

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Go Global with our newly launched Multi-lingual apps

By | News

Carrot-Multilingual-mobileapps

We are happy to announce the launch of our Multi-lingual event app in languages such as Tamil, Hindi, Spanish, French, Bengali, Telugu, Gujarati, German, Dutch, Portuguese and many more… Now you can make the best use of your event app by engaging your regional and global attendees with content in the language of their choice. With over 95% of digital ad spent on English media and 200 million of the 402 million Indian users consuming internet in regional languages, there is an immense scope for regional language content in your apps.

What makes Carrot’s multilingual app unique is that you don’t need to manage or download a different app for every language. Event managers can publish content in every language they wish to activate. Attendees can download the event app, choose from the languages supported and Voila! They can view and interact in the language of their choice. As per a recent survey conducted by Economic Times, about 24 million internet users consume content in vernacular languages. More engrossing is the fact that about $20 Billion worth of content is consumed by Indians in local languages. There are more than 24 languages in Europe and there is a wide variety of languages spoken throughout Asia providing content that is relevant to the regional preference is key to reaching and engaging your audience.

By eliminating language barriers, it is evident that these multi-lingual features are of great value to delegates from across the globe. Events can now be more inclusive, and embrace the diversity of the attendees, without compromising on attendee experience or engagement. Carrot Apps leverage on this aspect and help events Go Global or Go Regional!

To know more on how to leverage multiple language support for your next event app to the best of your advantage, get in touch with us.

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Take networking to the next level with event apps

By | Blog

Did you know that Networking is one of the most important reasons to attend events ? Networking remains one of the time-tested approaches to build business contacts in a non-competitive environment. Social Communities thrive on this aspect of networking.

By curating networking events for your attendees, you can facilitate a great opportunity to make business connects, and to increase their visibility and reach in their area of expertise.

But in doing so, you face many challenges. Difficulties in co-ordinating meeting time between different people within the limited duration of an event, or in some cases, leading the right kind of audience to your exhibitors are just some of the challenges.

Bringing attendees together under one roof and staging a flawless networking experience is one of the hardest tasks for any organizer.

This being the key issue, there is still one pertinent question for any organizer!

How to make sure your attendees take back a great experience?

Can technology take care of this aspect? Here is how event apps can complement event networking

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Discover Attendees – Search for attendees nearby with similar interests and exchange contact details.

 

Request a call back from exhibitors – Create a digital space for your exhibitors and let your attendees reach out and schedule a call back. This creates a new avenue for your exhibitors and an effortless, seamless way to capture leads.

Exchange contact details: Generally, a networking event involves sharing of personal or business contact details in the form of business cards. In events, this is quite a challenge, since there is no simple way to know how many people of interest you might meet. You may run out of business cards in the middle of an event. Even when attendees exchange business cards, it is hard to remember the context of conversations, a few weeks after the event.

Mobile apps can create QR codes with attendee contact details. Attendees can scan QR Codes to exchange contact details

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One on One Chat – Send a chat request to a fellow delegate, and initiate a conversation. Let your attendees find the best time to network.

Create focus groups – You can mix and match your attendees by creating networking groups for people with similar interests. You can set sharing access levels, and manage networking groups effortlessly.

Make new friends – One key aspect you should consider in networking is the ability to share information and make new connects. Mobile apps with an interactive timeline that lets attendees share their views, pictures, or even like, share and comment on other posts is a great way to build social communities at events.

 

 

These are few of the many benefits a mobile app brings to your event. Why don’t you try an app for your next event too? And see how your attendees acknowledge you for the effortless networking.

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Extending Engagement Beyond Events: Creating Private Social Communities

By | Blog

Wasn’t it a great feeling to have staged yet another successful event and get the crowd talking about it throughout the day?

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The outcome was everything you wished for. It created a buzz in social media, talked about in radio and was the talk of the town. Kudos! A pat on your back for all the efforts you put in!

But what if we say you deserved more adulation than what you received ? That the recognition wasn’t meant for just a single day!

What if you could sustain that excitement and buzz all year long? What if you could continue that cherished engagement long after the event is over? ‘A wishful thinking!’ you would say, wouldn’t you?

‘No…it’s not!’.

Let’s start from where it all began!!

From the very event…from the very successful event YOU organized!

There was a great zeal among the audience to see, to hear, to network and familiarize. As self-evident as it may seem, networking remains one of the top reasons for people to attend events. Why not build on this desire to engage by giving them a platform that seamlessly bridges their online- offline interactions?

We believe that technology, when used the right way, can complement human interactions and behaviour. We live in a time where smart phones have become our identity. We carry it with us everywhere and stay connected on the go.

In spite of that, users won’t download an app or continue its use if they see no value in it. Therefore technology needs to be complemented with the right kind of content – one that is context aware, relevant and valuable. Social channels provide an open platform for people to express, but may not be the best place to have context relevant conversations within a heterogeneous group. Whatsapp comes close, but the type of content, group limitations, lack of analytics and moderation make it unsuitable as a medium for professional conversations.

If you want your attendees or event community to stay connected and continue the conversations, then consider the following imperatives.

Branding

When your event community wants to stay in touch, they do so under the umbrella of your brand. Therefore having an open forum such as a social channel does not meet the desired objective of having a safe, context relevant communication channel. White labelled mobile apps are a great option.

Content

Content is king. Or queen. It is important to have a variety of content to publish. Don’t just send short announcements. Try blogs. Newsletters. Polls. Surveys. Photos. Videos. Do not settle for less. Opt for content management systems that let you quickly adapt your content across social and mobile channels.

Interactivity

It would indeed be a dull affair if all the content were linear in tone and text. A lecture is the last thing your attendees would hope for in your event. Remember! People like to socialize. They want to hear and be heard. And in between these two acts they relieve their experience. So, choose a solution that lets your community create, share, like and promote content. Turn that passive consumer into a passionate brand ambassador.

Moderation

Yes, we can see that worried twitch in your forehead when you read about the “letting your community create content”. Trust us, in a forum with context relevant content and like-minded people, everyone feels accommodated and accepted. They feel at ease to contribute and share responsibly. That said, you need the flexibility to moderate/ tone down content if a situation arises. So gain access to your content board and stay in control.

Analytics

At any point of time, you need to be aware of the pulse of your community. Who is the most influential user ? Is there anyone who has minimal contribution? Are there people dropping out of the forum ? What are the trending topics of the day/week/month?. A good analytics dashboard helps you react to the trends, and improve on the already great engagement.

Don’t just create an event app – Create a community app. Start today. Explore our year long engagement & multi event solutions.
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