“What an App. I am overwhelmed. I haven’t witnessed such experience in any state, national or international medical conference. Take a bow”
– Attendee at KOSCON 2015
KOSCON 2015 – SUCCESS STORY
Karnataka Ophthalmic Society is one of the largest State Societies in India affiliated to the All India Ophthalmological Society. The 34th Annual Conference KOSCON was held at Hubli, Dharwad between 20th and 22nd of November 2015.
- Make KOSCON 2015 interactive and reducing paper to Go Green.
- Create a digital hub for all event information and engagement.
Go Green – One of a kind, paperless Medical Conferences
Medical conferences print a lot of collateral – paper abstracts, agenda, brochures etc. KOSCON made it their vision this year to elevate the event experience by going paperless, and adopt a digital platform. The KOSCON 2015 mobile app, powered by Carrot, displayed interactive real time content, enabling attendees to engage in two-way interactions.
Digital Engagement – Building Private Social Communities
The KOSCON Mobile app was not just a replacement of paper brochures. The app provided many interactive channels for attendees to post their comments, photos, respond to polls, quizzes and much more. Even conference delegates who were not present at the venue could stay tuned to the buzz of the event.
KOSCON attendees embraced the interactive event activity timeline, with the organizing team constantly communicating latest updates, reminders, and photos from across the conference venue. Attendees even used the app to post their questions to speakers and provided their feedback and rating for the sessions.
Injecting Fun in a Professional Conference
Medical conferences typically include discussions, paper presentations, and lectures on serious topics. As such, it becomes very crucial to hold the attendees’ attention span constantly and throughout the event; and the gamification provided by the app enhanced the attendee’s experience and engagement.
“The app was very effective in staying connected with the attendees. It seamlessly fed live updates and notifications to the attendees. We could even manage attendee travel needs with live bus schedules and updates”
– Dr. Shrinivas, the chair of organising committee for 34th edition of KOSCON
- 80% Attendees used the app for all event needs
- 70% Overall Attendee Engagement increased
Download a PDF version of this success story.
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