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12 tips to promote your event apps

By | Blog

Mobile apps have become essential for every event. In an earlier post we highlighted how mobile apps can boost at-venue engagement by over 77%, besides other benefits like last-minute changes, lead generation, attendee communication, marketing and sponsorship opportunities. But for event organizers to realize them it is equally important to promote the app.

More than half of event organizers face a challenge when it comes to promoting their apps. An app promotion strategy is required to trigger organic downloads. Our experience has shown that when at least 50% of your attendees download the app it will show tangible ROI for your event.

App promotion methods are subjective to type of your event. Below are some methods that have worked for us. Feel free to try them out and let us know how it works for you.

  1. App availability before event – Ensure apps are available in stores at least 2 weeks before your event.
  2. Email marketing about the app – Highlight app availability in every email communication – possibly in the signature. Do not forget to send out that big EDM blast about the features in the app !
  3. Signage across digital touchpoints – Promote your apps on website, social handles, partner sites, social campaigns with posts that provide the download link.
  4. Mandatory Staff downloads – Mandate on-site and off-site staff to download and use the. They can be the biggest promoters of the app during sales vists, registration/check-ins, partner signups.
  5. Incentivize attendees – Offer a discount on tickets or a gift-card draw sponsored by your partner to those who download by a specific date.
  6. Pre-event value creation – Using solutions like ours you can provide value for your attendees much before they arrive for the event like Attractions near-by, Speaker blogs/videos, Book transport and accommodations and many more
  7. Initiate In-app conversations – Push key announcements, simple messages, trivia and encourage attendees to respond by liking or commenting on public posts
  8. Reduce printed materials – Eliminating print would be ideal, but it can be a gradual phase out by giving attendees an option to choose print or get all information in-app.
  9. Word-of-mouth – Focus on unique value of an app like photo-sharing, personal schedules, get directions etc., that they can’t get with print. You can run an in-app campaign for co-creation of content.
  10. Speakers, Partners & Exhibitors – Create and show value of the app to them. Their adoption of app will multiply the effect on attendees. Sponsored content is a great way to get your partners interested in the app while creating more revenue for you.
  11. At-venue app signage – Put app details, QR codes on delegate kits,  volunteer t-shirts, posters at key areas – entrance, registration desks.
  12. In-session promotions – Reminding attendees to rate sessions or post questions will encourage app usage and downloads during the event.

Do not just focus on creating an event app – focus on creating the experience around your event app. We would love to hear your app promotion stories and challenges. Do share them with us.

Drop us an email to [email protected]

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Mobile First Engagement for Your Next Event

By | Blog

Today mobile phones are a 24×7 engagement channel. According to a study in 2013 by Frost & Sullivan, mobile apps increase attendee engagement by 33%. So why stop at using mobile as just an information and communication channel. It goes without sacarrot-engageying, before an event your goal is to drive attendance, but do not Attendee Engagement forget your attendees once they get there ! Leverage the mobility of your attendees to connect and engage your event’s physical and digital ecosystem.

The critical aspect of engagement is to understand your audience before choosing the type of content and tools. The right combination creates a an active, productive & thrilled audience. In addition makes your event an unforgettable one that will keep attendees coming back for years to come.

A mobile event app is a great tool to trigger engagement. It can make attendees feel involved to start sharing their thoughts, ideas and experiences of your event. Here are our favorite features from our event apps we have used to increase engagement by over 50% across concerts, conferences, workshops, corporate annual meet and exhibitions.

Activity Feed

Engage1An activity or news feed is the heart of your mobile app. It should curate and centralize everything that is going on at your event. It should be the launch pad for attendees to engage with other features in the event app. A buzzing activity feed creates an active channel for organizers to promote relevant information to the attendees. And attendees to post their content – comments, photos, opinions and much more. You can create a buzz about your event, long before your event has begun.

Contextual Announcements

Push notifications allow you to send messages that pop up on on an attendee’s mobile device. Sending a notification is only half the job – it is important to have a notification strategy to make these messages specific, relevant and timely. We leverage latest mobile technology to transform text notifications be actionable and include images. Push notifications can further be made impactful by using attendee location (GPS) and proximity (via Bluetooth beacons). For example, you can send out travel information for attendees a day prior to the event and auto-check-in & welcome attendees when they arrive at event venue.

Photos & Videos

save1Pictures and videos are worth thousands of words – and people love clicking them. While attendees can share their photos within the event app, you can enhance their experience by using digital photo walls like Hashout. You can project LIVE moderated crowdsourced photos and videos, from your event app and your social feeds, on jumbotrons.

Mobile Contests

Gamify your eQED8GG50PUvent engagement by rewarding attendees for simple but valuable actions like providing feedback, ratings, re-tweets, profile updates or RSVP. In addition, you can create spontaneous contests like  selfie contests, brand props contests or polls, quizzes and much more. Such engagement ensures attendees connect with your brand message long after the event is over. It can be even more rewarding if you can rope in your sponsors and exhibitors to giveaway goodies for the live contests and polls.

Rich Profiles

blog rich profileIn almost all your events, attendees are looking to connect with – brand (speaker, sponsor), vendors (exhibitors) or each other. Use your mobile app to facilitate such connections with rich profiles. Rich profiles should include social handles, business contact details, marketing collateral, videos and much more. In return you show high ROI to your attendees, exhibitors and sponsors by capturing connects within the app. Empower your attendees to tell their own brand story –  Of Course keeping privacy in mind !

Smartphones owned by your attendees continue to get smarter and more personalized. So do not miss out on smart & innovative features in your event mobile app. We would love to hear your take on it and what else can we do to re-invent event engagement. Meanwhile, stay tuned for updates to know how to make your next event smarter, captivating and engaging.

What are you waiting for ? Recreate Magic At your Events with Carrot

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