June 2016

Feature Focus : Smarter Push Notifications

Unlike popular mindset, 50% of mobile users see Push Notifications as helpful ! Survey

Push notifications are great to engage and re-engage. Take a second to ponder – how do you decide during your busy schedule which app to engage with ?  Which is the screen on your phone that you view the most ? – Your mobile’s notification screen ! Push notifications are a powerful form of mobile marketing & communicating relevant content to users.

Problem

“With great power comes great responsibility.”

If you get too “pushy,” you will get booted. On the other hand, if you underutilize push notifications, both you and your customers are losing out on value. We all know people who uninstalled an app just because too many notifications kept flooding their phones. So let’s look how push notifications can be made more helpful, smarter and user-friendly.

Personalized notification

Push notifications need to be targeted to the right user groups at the right point of time. The key to it is make it ‘Personalized’. No one wants to read a generic ‘broadcast’ message – not every day ! Talk to your consumers, use your analytics to learn their needs & behaviour. Present them benefits to choose from. For example – do they need a reminder of the session they RSVP ?  do they want want recommendations based on interests ? 

Interactive notification

As important as it is to make it personalized, your notifications needs to drives your target audience to take action. Traditional notifications alert the user when a message came in, but you couldn’t do anything without leaving their current activity. With upgrades to Android & iOS users can reply or take action to a message within the banner. For example – When you push a poll as a notification, attendees can answer it in the notification screen though they might be reading news on another app. Or accept/reject an appointment request. 

Interactive-push-notifications

Image notification

A picture speaks a thousand words. This age old saying stands true, as humans are a set of visual creatures, who tend to comprehend and respond more to visual stimuli. What better, send notifications with an eye grabbing image that hits the bull’s eye.

Image-push-notifications

Deep-link notification

How many times have we received push notifications and on-tap, it takes us to a screen that has no relevance to the message ? Start deep linking your push notifications. Deep Linking takes users to a specific area within the app instead of simply loading the app. For example – If you want to inform your audience about an exciting poll, ensure that once they click on the notification it takes them directly to the poll, not the home screen. This will ensure that more and more people participate in the poll.

 

In Conclusion

Studies have shown on average, Push notifications is 2x more effective than email campaigns. They can help you bring back users to your app, increase engagement, sales and retention. But don’t over do it. It is critical to utilize analytics to evaluate effectiveness of your notifications and iterate. Make sure you create messages that hold value to the end user. Leverage advanced techniques as listed above to create an impact and ROI for your brand. With latest updates on both Android and iOS (Apple) brands have immense power to increase lifetime value with their customers.

So next time don’t just “PUSH” a notification. Go beyond it !

About us

The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.

Follow us @teamaidaio

Event ROI : Actionable metrics for Venue

This is Part 2 of our Event ROI series – Venue Performance Evaluation. Check out Part 1 -Speaker Evaluation.

When organizing any event, an event planner has to make many decisions that will have an impact on the overall success of the event. Deciding upon the best event space is one such delicate decision that has the largest impact both on experience and budget. There are lots of reading material on how to choose a location. Here is the link. But often neglected is getting feedback from the attendees post-event about the Event space.

Evaluate your venue performance with these 9 metrics (w/BONUS).

You: Where the Needs met? | Visitor: “I accomplished my goal”

  1. How good were the basic amenities at the venue? Like lighting, water, power, fire exits, etc.
  2. Was it too crowded ? Was there ample space for networking or finding people?
  3. How were the acoustics at venue ? Too loud ? Was it hard to hear people?
  4. [BONUS] Was the venue accessible to everyone? Special needs? Elderly guests? etc.,

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Was it easy to locate the place? Parking? Public transportation availability?
  2. Were the venue staff/in-charge easily accessible ? Did you know/utilize the venue concierge service? 
  3. Was the layout easy to navigate? Did the floor plan help to locate areas of interests?

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. What was your impression of the overall decor and ambiance of the venue ?
  2. Was the location clean?Restrooms, Dining areas etc.,
  3. Would you recommend or visit the event space again with family or colleagues ?

Using Aidaio Event apps you can not only capture above data efficiently, but also provide venue information such as parking information, interactive floor plans and much more.

About Us

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do visit our website www.aidaio.com to know more. You can also write to us at [email protected]

Feature Focus : Digital Social Walls

73% of event planners say social media is a MUST-HAVE for their event – Survey

Clearly a majority of event owners, event planners & event organizers have embraced social media to market their events. But using a HASHTAG to attract and promote is scratching the surface. Very few events have realized the Power of the Hashtag DURING events.

 

Problem
Twitter, Instagram, Youtube and now SnapChat have gained popularity in Corporate conferences, Tradeshows, Weddings, Incentives and just about any large/small congregation. But is your hashtag being utilized by ALL attendees? We track tons of event hashtags, but less than 2% attendees use it at the event and most posts/tweets are by your social media agency. Yes it is that low! Why? Our experience clearly indicates LACK of gratification.
Adding live projections boosts contribution by as much as 300%.

Digital Walls – Social and more

2 essentials of any social media campaigns are hashtags & content. Digital walls collect this social media footprint in real time, including posts, images and videos into one interactive visual. These dynamic visuals are displayed at-venue that encourage people to share for a chance to show up on display. Don’t forget you can gamify it . Read more below.

An additional boost can be provided by integrating your mobile app to social. Using solutions like ours, users tweet with your hashtag directly from the app in addition to the private activity wall of your brand in the app. Our data has shown 10x more engagement with private activity walls compared to social media.

Using Social Walls your hashtags will no longer get lost inside a social bubble. And did we say you get to moderate ?

How our clients used Digital Walls ?

    • A Popular Singer took stage only after a certain number of tweets were posted by the audience LIVE. The Digital wall was used as a countdown while audience saw their own tweets projected.
    • Run photo contests with physical objects that are branded. For example. Instead of handing out free goodies, exhibitors asked visitors to Instagram a selfie with their brand
    • The Bangalore International airport used Digital Walls to get audience to engage which lead to the hashtag trending.

Reach out to us for more use-cases and a trial.

Give your #Hashtag a Purpose
About us
The AidaIo platform is focussed on driving engagement and getting you up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.
Follow us @teamaidaio

Event ROI : Actionable metrics for Speaker evaluation

It has always been a challenge for meeting and event owners to create Event ROI that is meaningful. With the onset of Big Data this challenge needs to be addressed with Actionable ROI and not restricted to Vanity metrics.

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do reach out at [email protected] or tweet us @teamaidaio.

So here we go with Part 1 – Actionable metrics for Speaker evaluation

You : Were the Needs met ? | Visitor : “I accomplished my goal”

  1. Did the session cover the topic announced ?
  2. Did you get enough time to ask questions ?
  3. What is the best idea you heard in the session ?

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Did the Speaker communicate effectively ? Was she or he too fast ? too slow ?
  2. Did the Speaker share their social credentials & presentation(s) for post-event reach?
  3. Did you provide easy tools to interact with speaker ? Live Polls etc.,

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. Did speaker’s talk involve fun interactive content like videos, case-studies etc.,
  2. Did you gratify attendees to participate in LIVE polls & quiz ?
  3. Would you recommend the session/speaker to someone else?

7 Fascinating facts about Apple from WWDC 2016

The Apple WWDC 2016 concluded yesterday. A ton of exciting announcements – link . Lots of analysis already out there about it and we will soon have ours.

In the meanwhile here are 7 mind-blowing facts about Apple that Tim Cook talked about.


72% first-time attendees this year(2016)

9 Year old Anvitha Vijay is the Youngest developer at WWDC 2016. 

In 8 years number of apps in Apple app Store rose from 500 to 2 Million. 

130 Billion App downloads till date. 

Siri Caters to 2 Billion requests per week. 

15 billion apple music subscribers. 

6000 tvOS apps on Apple TV within a year 

BONUS : 5 Non-white men presented 

In-APP Live Chat : A Feature Focus

When someone is upset or needs help do you send them a Facebook ad or a promotional message?

Every person is different and a simple personal touch goes a long way to ensure a happy user. Live Chat feature is a powerful tool integrated into your mobile app for feedback & support. Think of it as a “Whatsapp” In-app messenger dedicated for your business.

Problem

In the mobile era, users like to engage in context, when they face a problem. If they have a question or suggestion they will not email you, let alone pick up a phone. They sulk, get annoyed and stop engaging with your brand or worse Tweet. Having an In app Live chat removes the friction for someone to initiate a conversation. It makes it easy for your consumers to interact with you and be personal.

LIVE Chat

Use Live Chat to enable feedback, support and marketing. Adding Live Chat to your app lets a user start a conversation with you. A new conversation is started an you(admin) will get a mobile notification. Tapping on that notification will take you to the chat screen where you can see the user’s message and respond immediately. With Live Chat on you can also initiate a conversation with any user. Simple isn’t it.

How our clients use LIVE Chat ?

At Events, attendees have used it to get travel details, communicate last minute change of plans and reach out to organisers when they run hindrance. Restaurants use it to take reservations from their customers. Hospitals use it to get in touch with their doctors. Brands have used it to send personalized offers for loyal customers. HR and Employee engagement use it to solicit suggestions.

Accordingly, Make it personal, mobile. and contextual.
Make them SMILE. Build your community.

 

About us

With Aidaio’s platform, you can focus on driving engagement and getting up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.
Follow us @teamaidaio

App…Why its better to be Native and not Hybrid.

Why your app would be better by being Native and not Hybrid.

Have you ever lost your phone?

What’s the first thing you told yourself – “Hmm… I’ll find it another time. Not at this point.”

Definitely not!

Once you lose your phone, all other priorities go out the window. In today’s world that’s how much we value our mobile device. It’s with you every minute of the 24 hours.

That leads us to the question we need to ask ourselves as App promoters & App makers. If the value of a mobile device is so immense, shouldn’t Apps we deploy be more reliable, respond faster, and give all the answers your customers need as soon as possible?

Let’s skip the topic on why users download an App. 85% of consumers prefer mobile Applications over the mobile website – Source.

Don’t be the 15% who disagrees. So fast forward to once they download your mobile Application. What makes them keep it? Rather, the question to ponder and solve is how good is  user experience of your App – Only 28% say mobile Apps offer a better user experienceSource

In today’s “SnapChat” world, consumers expect snap reactions from their Apps. Apps that take full advantage of the built-in capabilities of their mobile devices – GPS, address book, camera, Bluetooth etc.,

Consumers want to chat real-time, view directions, set reminders, take pictures and much more. They use gestures, swipes, and are willing to uncover hidden actions that adhere to the guidelines of the respective platform. Your App needs to feel consistent with core native Apps on their devices.

Consumers expect proactive and relevant information within the context of their location at a particular time. Apps are expected to push personalized content based on their actions, with the ability to share content socially. App makers need to integrate emerging technologies like ibeacon, virtual reality.  Apps are expected to work offline and degrade gracefully – not show a loading spinner.

Let’s correct ourselves – these aren’t expectations anymore. This criteria will make or break the success of your App. The customer experience of your App is more important to your brand than you might think.  Apps that look great but perform poorly, will damage your brand.

79% of consumers would retry an App only once. Only 16% give it more than two attemptsSource.

You may get a chance to get it right once. but most certainly won’t get a second one.

Native app is the uncontested winner

The core of ensuring a great experience is using native Apps. Not hybrid ones that are HTML5 websites packaged into native wrappers. Can’t tell the difference? A simple eye test is to launch your Application in airplane mode and experience it., You are going to know the difference!

A few years back, it was expensive and time-consuming to build native mobile applications. In today’s ASAP world it’s easy to give up on getting a good App partner or choose a hybrid App approach. But with a platform like ours, cutting edge technology exist that provide custom branded Apps with authentic native experience at prices that translate to huge ROI.

Your users will DEMAND a great experience. They will open your App and expect it to be intuitive and responsive. Native Applications are the uncontested winner in both cases. To quote Mark Zuckerberg – “The biggest mistake we’ve made as a company is betting on HTML5 over native”

A long lasting relationship depends on the quality of each encounter – not just the first one. So do NOT compromise.