Monthly Archives

June 2016

Event ROI : Actionable metrics for Venue

By | Aida

This is Part 2 of our Event ROI series – Venue Performance Evaluation. Check out Part 1 -Speaker Evaluation.

When organizing any event, an event planner has to make many decisions that will have an impact on the overall success of the event. Deciding upon the best event space is one such delicate decision that has the largest impact both on experience and budget. There are lots of reading material on how to choose a location. Here is the link. But often neglected is getting feedback from the attendees post-event about the Event space.

Evaluate your venue performance with these 9 metrics (w/BONUS).

You: Where the Needs met? | Visitor: “I accomplished my goal”

  1. How good were the basic amenities at the venue? Like lighting, water, power, fire exits, etc.
  2. Was it too crowded ? Was there ample space for networking or finding people?
  3. How were the acoustics at venue ? Too loud ? Was it hard to hear people?
  4. [BONUS] Was the venue accessible to everyone? Special needs? Elderly guests? etc.,

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Was it easy to locate the place? Parking? Public transportation availability?
  2. Were the venue staff/in-charge easily accessible ? Did you know/utilize the venue concierge service? 
  3. Was the layout easy to navigate? Did the floor plan help to locate areas of interests?

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. What was your impression of the overall decor and ambiance of the venue ?
  2. Was the location clean?Restrooms, Dining areas etc.,
  3. Would you recommend or visit the event space again with family or colleagues ?

Using Aidaio Event apps you can not only capture above data efficiently, but also provide venue information such as parking information, interactive floor plans and much more.

About Us

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do visit our website www.aidaio.com to know more. You can also write to us at [email protected]

Event ROI : Actionable metrics for Speaker evaluation

By | Events

It has always been a challenge for meeting and event owners to create Event ROI that is meaningful. With the onset of Big Data this challenge needs to be addressed with Actionable ROI and not restricted to Vanity metrics.

At AIDAIO, we believe a significant part of the answer lies in data generated by event technology and mobile apps. Using the Customer Experience Pyramid we are excited to start a series to provide Actionable metrics for event planners to measure various aspects of Event ROI. We are glad to hear from you and add to it. Do reach out at [email protected] or tweet us @teamaidaio.

So here we go with Part 1 – Actionable metrics for Speaker evaluation

You : Were the Needs met ? | Visitor : “I accomplished my goal”

  1. Did the session cover the topic announced ?
  2. Did you get enough time to ask questions ?
  3. What is the best idea you heard in the session ?

You: Was it Easy? | Visitor : “I didn’t have to work hard”

  1. Did the Speaker communicate effectively ? Was she or he too fast ? too slow ?
  2. Did the Speaker share their social credentials & presentation(s) for post-event reach?
  3. Did you provide easy tools to interact with speaker ? Live Polls etc.,

You : Was it Enjoyable? | Visitor: “I felt good about that”

  1. Did speaker’s talk involve fun interactive content like videos, case-studies etc.,
  2. Did you gratify attendees to participate in LIVE polls & quiz ?
  3. Would you recommend the session/speaker to someone else?

7 Fascinating facts about Apple from WWDC 2016

By | Mobile

The Apple WWDC 2016 concluded yesterday. A ton of exciting announcements – link . Lots of analysis already out there about it and we will soon have ours.

In the meanwhile here are 7 mind-blowing facts about Apple that Tim Cook talked about.


72% first-time attendees this year(2016)

9 Year old Anvitha Vijay is the Youngest developer at WWDC 2016. 

In 8 years number of apps in Apple app Store rose from 500 to 2 Million. 

130 Billion App downloads till date. 

Siri Caters to 2 Billion requests per week. 

15 billion apple music subscribers. 

6000 tvOS apps on Apple TV within a year 

BONUS : 5 Non-white men presented 

In-APP Live Chat : A Feature Focus

By | Mobile

When someone is upset or needs help do you send them a Facebook ad or a promotional message?

Every person is different and a simple personal touch goes a long way to ensure a happy user. Live Chat feature is a powerful tool integrated into your mobile app for feedback & support. Think of it as a “Whatsapp” In-app messenger dedicated for your business.

Problem

In the mobile era, users like to engage in context, when they face a problem. If they have a question or suggestion they will not email you, let alone pick up a phone. They sulk, get annoyed and stop engaging with your brand or worse Tweet. Having an In app Live chat removes the friction for someone to initiate a conversation. It makes it easy for your consumers to interact with you and be personal.

LIVE Chat

Use Live Chat to enable feedback, support and marketing. Adding Live Chat to your app lets a user start a conversation with you. A new conversation is started an you(admin) will get a mobile notification. Tapping on that notification will take you to the chat screen where you can see the user’s message and respond immediately. With Live Chat on you can also initiate a conversation with any user. Simple isn’t it.

How our clients use LIVE Chat ?

At Events, attendees have used it to get travel details, communicate last minute change of plans and reach out to organisers when they run hindrance. Restaurants use it to take reservations from their customers. Hospitals use it to get in touch with their doctors. Brands have used it to send personalized offers for loyal customers. HR and Employee engagement use it to solicit suggestions.

Accordingly, Make it personal, mobile. and contextual.
Make them SMILE. Build your community.

 

About us

With Aidaio’s platform, you can focus on driving engagement and getting up close and personal with your audience. We have built a suite of features to create interaction and engagement. Contact us to know more.
Follow us @teamaidaio
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App…Why its better to be Native and not Hybrid.

By | Mobile

Why your app would be better by being Native and not Hybrid.

Have you ever lost your phone?

What’s the first thing you told yourself – “Hmm… I’ll find it another time. Not at this point.”

Definitely not!

Once you lose your phone, all other priorities go out the window. In today’s world that’s how much we value our mobile device. It’s with you every minute of the 24 hours.

That leads us to the question we need to ask ourselves as App promoters & App makers. If the value of a mobile device is so immense, shouldn’t Apps we deploy be more reliable, respond faster, and give all the answers your customers need as soon as possible?

Let’s skip the topic on why users download an App. 85% of consumers prefer mobile Applications over the mobile website – Source.

Don’t be the 15% who disagrees. So fast forward to once they download your mobile Application. What makes them keep it? Rather, the question to ponder and solve is how good is  user experience of your App – Only 28% say mobile Apps offer a better user experienceSource

In today’s “SnapChat” world, consumers expect snap reactions from their Apps. Apps that take full advantage of the built-in capabilities of their mobile devices – GPS, address book, camera, Bluetooth etc.,

Consumers want to chat real-time, view directions, set reminders, take pictures and much more. They use gestures, swipes, and are willing to uncover hidden actions that adhere to the guidelines of the respective platform. Your App needs to feel consistent with core native Apps on their devices.

Consumers expect proactive and relevant information within the context of their location at a particular time. Apps are expected to push personalized content based on their actions, with the ability to share content socially. App makers need to integrate emerging technologies like ibeacon, virtual reality.  Apps are expected to work offline and degrade gracefully – not show a loading spinner.

Let’s correct ourselves – these aren’t expectations anymore. This criteria will make or break the success of your App. The customer experience of your App is more important to your brand than you might think.  Apps that look great but perform poorly, will damage your brand.

79% of consumers would retry an App only once. Only 16% give it more than two attemptsSource.

You may get a chance to get it right once. but most certainly won’t get a second one.

Native app is the uncontested winner

The core of ensuring a great experience is using native Apps. Not hybrid ones that are HTML5 websites packaged into native wrappers. Can’t tell the difference? A simple eye test is to launch your Application in airplane mode and experience it., You are going to know the difference!

A few years back, it was expensive and time-consuming to build native mobile applications. In today’s ASAP world it’s easy to give up on getting a good App partner or choose a hybrid App approach. But with a platform like ours, cutting edge technology exist that provide custom branded Apps with authentic native experience at prices that translate to huge ROI.

Your users will DEMAND a great experience. They will open your App and expect it to be intuitive and responsive. Native Applications are the uncontested winner in both cases. To quote Mark Zuckerberg – “The biggest mistake we’ve made as a company is betting on HTML5 over native”

A long lasting relationship depends on the quality of each encounter – not just the first one. So do NOT compromise.

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